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Is the App Store Broken?

A recent post by Instapaper's Marco Arment suggests that design flaws in Apple's App Store are harming the app ecosystem, and users are suffering because of it. "The dominance and prominence of 'top lists' stratifies the top 0.02% so far above everyone else that the entire ecosystem is encouraged to design for a theoretical top-list placement that, by definition, won’t happen to 99.98% of them." Arment notes that many good app developers are finding continued development to be unsustainable, while scammy apps are encouraged to flood the market.

"As the economics get tighter, it becomes much harder to support the lavish treatment that developers have given apps in the past, such as full-time staffs, offices, pixel-perfect custom designs of every screen, frequent free updates, and completely different iPhone and iPad interfaces. Many will give up and leave for stable, better-paying jobs. (Many already have.)" Brent Simmons points out the indie developers have largely given up the dream of being able to support themselves through iOS development. Yoni Heisler argues that their plight is simply a consequence of ever-increasing competition within the industry, though he acknowledges that more app curation would be a good thing. What strategies could Apple (and the operators of other mobile application stories) do to keep app quality high?

17 of 258 comments (clear)

  1. uh, get rid of the "top X" ranking? by swschrad · · Score: 4, Insightful

    that thing gets in my way as a user all the time anyway. I do NOT want to see the stacks of pre-teen games, I am looking for a specific app almost all the time. just blow the sucker away, and if somebody wants to see downloads by counts, sell them an app to pull in the data.

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  2. Too many apps, too much appcrap by Animats · · Score: 5, Insightful

    There should be far fewer "apps". Any "app" that just displays content should be a web site. Once you get rid of the appcrap, there probably is no need for more apps than there were boxed software products.

    1. Re:Too many apps, too much appcrap by nwf · · Score: 5, Insightful

      Most apps perform way, way faster all the while using significantly less data than do web sites. This may be more a ding against most web sites, but is valid none the less. I use a number of apps that can fetch their data and display it before a mobile browser has even pulled down the main content, let alone the 20 JavaScript libraries, 12 crap affiliate site icons/links and the countless images that add nothing.

      However, some apps are worse than their mobile web site versions, e.g. most news sites.

      My own company's mobile app, which I developed, can typically refresh a page in under 25 ms via 3G. Plus, customers prefer the apps to the mobile web sites.

      --
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    2. Re:Too many apps, too much appcrap by Hewligan · · Score: 2, Insightful

      Well, I've done both of those, and the webpage option is far, far easier.

      But people always want you to build an app, because apps are cool and websites are old hat.

      --

      "If God created us in his own image, we have more than reciprocated"

  3. Welcome to application development by blueshift_1 · · Score: 5, Insightful

    I feel like this is basically the same story as Desktop application development. A few started, as time went on and it was profitable many people entered the market, and eventually the main market is controlled by a few key players. There will be a handful of smaller companies making modest profits on really useful tools, but a lot of it will go unnoticed by the masses. People download what they need. Period. If your app doesn't apply to the masses, then the masses aren't going to buy it. But if it is useful enough and polished enough, there is a good chance it will flourish (though like anything viral - some ridiculous things will get through).

  4. Re:It's not a marketplace.. by i+kan+reed · · Score: 4, Insightful

    This is actually a much better way of framing what I was coming here to say.

    They're relying on the fact that big success stories are big to continue a narrative that encourages development targeting mobile platforms. It's every bit a bubble, where people see only the positive signs of the market in the news.

    Now the reality is starting to set in(and it's not just App Store, Play Store has the same problems), and serious "investors"(developers investing time in money in app development), are pulling out. The next step of a bubble is the "pop" where everyone realizes there's not much of a market left, and flees.

  5. People expecting their marketing for free by jolyonr · · Score: 5, Insightful

    Too many people want to get rich by selling apps and expect Apple to pay for the marketing of their apps for free on the App Store.

    The App Store serves one purpose - not to promote your apps, but to make money for Apple.

    If you want to go into business selling an app for iOS then you need to have some plan in place to market it. That doesn't mean sticking it on the App Store and hoping for the best.

    If you can't afford to market your app (either by paying for advertising somewhere or just physically spending your own time promoting it) then you really shouldn't waste money or time to develop it either.

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    1. Re:People expecting their marketing for free by Anonymous Coward · · Score: 2, Insightful

      I think most developers would be happy if the App Store just had competent search and good personalization/recommendations, like other sites have had for over a decade. As it is, the store is the equivalent of putting something at the end of the aisle for couple of weeks and then immediately putting it in a back room where people have to ask for it by name and an employee brings out a box of crap you have to sift through that might not even contain what you asked for. I would guess that one factor in the failure of the music+social thing Apple tried a couple of years ago is in part because no one wants to consider the horror of trying to discover music on the iTunes Store.

  6. Re:Curation: Apple does high profile reviews... by MouseR · · Score: 3, Insightful

    Adding more category tags and features filtering to the search engine would let you find precisely what you are looking for.

    But despite the absence of a very good search engine, even my two dinky Apps have managed to gather thousands of download.

    What's really missing IMO is an in-app rating SDK. Users just cant be bothered to rate Apps because it takes them out of their task and into a different app where they must navigate the comments & ratings links in your App listing on the App Store.

    Something akin to Netflix. Right in the app where you can star it and add a comment.

  7. Developers, developers, developers! by Anonymous+Brave+Guy · · Score: 4, Insightful

    Yeah, hate that $13 billion *developers* have made so far.

    That's rather like judging the profitability of web development by how much money Facebook make. The total market value is vast, but extremely concentrated on the success stories and with massive variability.

    This was entirely predictable as soon as Apple allowed user expectations to settle on buying any app, no matter how useful or entertaining, for almost no money. I'm actually a little surprised that it's taken so long for the exodus to really get going, but I guess as long as Apple's own fortunes were improving and thus the market for iOS apps was getting larger, a lot of developers held out hope that they hadn't really picked the wrong strategy.

    Now that Apple's own iOS strategy is looking tired -- I can't remember any exciting new product since Jobs stood down, and iOS 7 seems to be competing with Windows Vista and Windows 8 for the "most unimpressed user base in recent computing history" award -- I suspect all but the bravest app developers or those who already won in the gold rush are checking where the exit is. And thus the vicious circle will strengthen, unless Apple can pull some sort of remarkable rabbit out of the hat to re-energise their once fanatically loyal customer base pretty soon.

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    1. Re:Developers, developers, developers! by Anonymous+Brave+Guy · · Score: 1, Insightful

      Sorry, but I just don't see any of those things you cited as any sort of game-changer. They are just incremental, evolutionary developments, not radical ideas that will move or create entire markets and lifestyles the way the original iPhone or iPad did.

      The entirely new MacPro... is a moderately powerful PC in an awkward form factor.

      The Macbook retina... is a computer with a high-resolution display but only a small physical area.

      The iPhone 5S including a shift to an entirely new CPU architecture... is a smart phone that can run some apps.

      An new iOS operating system... is a disaster that looks like it was designed for use in kindergarten.

      An entire web / mobile based office suite... is so significant that I hadn't even registered that it was available yet until you mentioned it, probably because the whole idea of running an office suite on a touch-based mobile device is daft.

      So sorry again, but I stand by my previous comments. These things might be decent technology, at least in some cases, but they just aren't anything special, and it was the anything-specials of the Jobs era that made Apple what it is today. If your hardware is no longer a radical advance over what everyone else offered, you need something special in the software instead, but the App Store has... awkward ports of puzzle games with crazy expensive in-app purchases. Oh, and iFart apps.

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    2. Re:Developers, developers, developers! by jbolden · · Score: 3, Insightful

      They are just incremental, evolutionary developments, not radical ideas that will move or create entire markets and lifestyles the way the original iPhone or iPad did.

        The core of the iPhone (2007) was:
      a) capacitive touchscreen as the primary or sole means of input
      b) animation based interaction
      c) high speed web rendering

      All 3 existed separately in other phones. The only major innovation was Apple putting them together first and seeing how the package would work. The iPhone was an incremental, evolutionary development from the smartphones of 2006.

      If you want a Tim Cook idea that creates new markets the manufacturing process for the iPhone 5. Getting that phone as thin and as light has required manufacturing techniques that have never been used on a mass consumer product. That means entirely new types of factories i.e. entirely new types of machining. Apple's model for that where they produce the machining, let others borrow money for the factory and earn it back creates a new financing model. So there you go.

      The iPhone 5S including a shift to an entirely new CPU architecture... is a smart phone that can run some apps.

      I said the CPU architecture that's entirely new. The instruction handling on that CPU is unique brand new. The instruction classification system it uses is generally not even seen in desktop CPUs more likely server class. There is no reason that this process might far more complex chips to be designed and kept cool.

      but the App Store has... awkward ports of puzzle games with crazy expensive in-app purchases

      What? iPhone has by far the best vertical applications so far of any phone no one else is close and with the pairing with Softlayer's component mobile system this is getting more advanced.

      ____

      Apple hasn't done any innovation if you ignore all the innovations they have done. The graphics model that made the animations possible on the iPhone came out in OSX 10.2 (October 3, 2003). There were not magic products during the Jobs era either. It was a slow process of building a foundation and then expanding from there. It takes years. Most certainly looking back from say 2024 things Apple is doing now will have had that kind of impact. But they haven't had the impact in 10 minutes.

  8. The iTMS App store is a strange beast by Overzeetop · · Score: 3, Insightful

    Imagine you have a store the size of you typical WalMart Supercenter, packed with aisle upon aisle of app boxes. There are 5-6 generalized sections, and absolutely no organization within the sections - apps just set in rows on the shelf. Except it's not even that convenient, because when you walk into the store you are in a small space with what are effectively endcaps for each section. To get through to the rest of the store, you have to go around the side of this front display area through a small, unmarked door. So you usually just pick what's on the endcap and checkout because even for people who have wandered into the main body of the store, they find it's just stocked with thousands upon thousands of seemingly identical products for a single task - most of which mirror an app that's on the end cap with a 4+ star review from a million users.

    It's dysfunctional, but in a very Apple way.

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  9. Re:Decaying ratings by timeOday · · Score: 3, Insightful

    What you are missing is that ratings are assigned relative to the competition that existed when the rating was assigned. Go over to gamespot and check out the graphics of a game that got the top rating for graphics 8 years ago. Are those graphics still 10/10? Not even close. Go over to Amazon.com and search SD Cards by "Average Customer Review." Many of the top-ranked cards are little 8 and 16 GB cards that were rated up years ago.

  10. Re:It's not a marketplace.. by sg_oneill · · Score: 3, Insightful

    It's not a marketplace, it's a lottery for developers.

    Or at least for our clients. I cottoned on *very* early that the SAFE money isn't in the app store, but in writing apps for others. Usually poor schmucks who believe their "Floppy duck clone will corner the market if only they had a coder". At first I was pretty OK with this, after all no one else in my hometown was doing it, and I could easily clock $4K a week ($12K for 3 weeks development with contracts back to back) and dude these where pretty good apps. But after a while it sort of started to feel like I was taking people for a ride by not explaining the market to these people. In the end I decided to stop doing social networking apps simply because they almost NEVER succeed , and I started insisting that they needed to start on a marketing plan with a professional *before* the contract starts (Since marketing considerations DO in fact drive it). This was all to protect my clients and ultimately my own reputation (Sometimes when an app fails in the market the client will blame the coder and thats BAD for reputation, even if its just total unfair nonsense).

    And in the end I was lucky to get $500 a week because the work dried up as people moved to less ethical mass-production offshore developers who wouldnt say unpleasant things like "You need to spend some money on a marketing plan first" or "I dont feel comfortable spending your life savings on yet another facebook clone"

    Yeah, I work for the government now. Somehow this feels more ethical.

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  11. Re:economy bullshit argument by Tom · · Score: 1, Insightful

    that Apple has banned some of the most profitable types of app, [...] For example alternative web browsers

    Uh... because web browsers are certainly the most profitable software outside the app store. It's a real shame that all those multi-billion dollar browser makers cannot port their cash cows to iOS. Why does Apple not realize that thousands of jobs depend on the sales of web browsers?

    The App Store only rewards Zynga for this behaviour.

    The App Store doesn't give a fuck. Users reward Zynga by flocking to their copycat games while at the same time complaining that all games have become the same and there's no innovation anymore.

    --
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  12. Re:economy bullshit argument by AmiMoJo · · Score: 2, Insightful

    Uh... because web browsers are certainly the most profitable software outside the app store.

    Yes they are. They regularly appear in the top selling apps on Android.

    The App Store doesn't give a fuck.

    Exactly. The best search engines tend to rank pages by reputation, so if software is just a copy of something else and lots of people point that out it usually becomes apparent to anyone searching. The Play store uses a similar system where apps that are recommended on web sites often get promoted in the store, where as the App Store isn't quite that sophisticated. The result is that people like Zynga can steal other people's ideas and SEO their way to the top, where as it is much harder to do on Play.

    Essentially Play has a better spam filter.

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