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Under the Apple Hype Machine, Amazon Drops Fire Phone Price To 99 Cents

Whatever it is that Apple's going to announce a few hours from now, it seems Amazon has decided it's probably not going to send people rushing to buy its Fire phone. Amazon's cut the price of the phone from $199 to 99 cents. At that price, the Fire phone comes with free Amazon Prime membership, too -- but also a 2-year contract with (exclusive carrier) AT&T. Writes ExtremeTech: Whether that’s going to be enough to stimulate sales is an open question — $450 unlocked is still a tough sell for a device that is overmatched by products like the cheaper Nexus 5, or the recently unveiled $500 second-gen Moto X. In August, adoption data from advertising agency Chitika claimed that total Amazon Fire Phone sales were paltry, representing just 0.015-0.02% of phones in use, or fewer than 30,000 phones. That number will have doubtlessly ticked up slightly since then, and it’s true that Amazon’s partners, like AT&T, have aggressively pushed the phone in online stores.

17 of 134 comments (clear)

  1. It's not apple this time! by RyuuzakiTetsuya · · Score: 5, Insightful

    They failed on their own merits.

    I doubt the Bigass iPhone thing today's the reason why they tipped on this.

    --
    Non impediti ratione cogitationus.
    1. Re:It's not apple this time! by tepples · · Score: 4, Insightful

      Is there really any compelling feature of the Fire Phone other than being the only not-iPhone that plays Amazon streaming video?

    2. Re:It's not apple this time! by ShaunC · · Score: 4, Insightful

      Well it's easy enough for pretentious 9 year olds to use for playing Minecraft, at least that's all I got out of the commercial. Pretty sure the blame for this phone's flop lies squarely at the feet of Amazon's marketing department or whoever they hired to produce the TV ad. The phone itself barely makes an appearance in the commercial, it's just a couple of kids yammering about how they're going to stream stuff and play games, followed by a double plug for Amazon Prime, which I'm still scratching my head over. I don't need to buy a new phone to get Amazon Prime.

      Is Amazon trying to sell an actual product here, or just selling the idea of a digital babysitter? Either way I guess I'm not their target audience and I sorta wonder who is.

      --
      Thanks to the War on Drugs, it's easier to buy meth than it is to buy cold medicine!
    3. Re:It's not apple this time! by ArcadeMan · · Score: 3, Insightful

      The difference between Apple and Amazon is that Apple understands there's a market outside of the USA.

    4. Re:It's not apple this time! by L4m3rthanyou · · Score: 4, Insightful

      I think they hired Microsoft's marketing department to do the commercial.

      It's not even believable anyway. My irritating hipster children only use Apple products!

      --
      One of these days, I'm going to cut you into little pieces.
  2. Spoon by Naatach · · Score: 5, Insightful

    There's only so much you can get for a spoon that only works in the Amazon bowl.

    --
    There may be no "I" in team, but there's also no "F" in way.
    1. Re:Spoon by Richard_at_work · · Score: 4, Insightful

      I disagree with you on the walled garden argument - I can read Amazon Kindle books on the Kindle ecosystem series of devices, Apple devices, Android devices, Windows 8 devices, Windows Phone devices, Macs, Windows PCs, Linux PCs, Blackberrys and others.

      I can read Apple iBooks on ... Apple devices and Macs.

      I can view Amazon Instant Video content on various Kindles, Apple devices, Android devices, Windows 8 devices, all the major consoles, tonnes of TVs natively, and of course Windows PCs and Macs.

      I can view Apple iTunes video content on ... Apple devices and Macs.

      My content purchased from Amazon certainly seems to be available on a much wider range of devices than content purchased from Apple...

  3. Editors, please fix title by Anonymous Coward · · Score: 2, Insightful

    Amazon Drops Fire Phone Price To $450

    FTFY. The price is $450. If you buy it for $0.99, you are actually paying $600.99 because it includes an overpriced phone service contract.

  4. Fire = Zune by globaljustin · · Score: 5, Insightful

    Amazon is a victim of their own hubris, not Apple.

    Only an idiot or egomaniac would think that Amazon could compete with that product...that phone...it had too many dumb bells and whistles (3D screen! ooh shiny!) but all the important details were wrong.

    Amazon lost out to a better designed, better marketed, more established, funner to use product...just like M$ did with Zune

    --
    Thank you Dave Raggett
    1. Re:Fire = Zune by UnknowingFool · · Score: 3, Insightful

      I think both the Amazon and Zune are examples of good but not good enough. The Zune wasn't a bad MP3 player. It could have been better if all the squirting worked like consumers wanted. But both entered a market way too late. Apple had moved on to the iPhone and the iPod Touch and left the Zune in the dust. The Fire has to compete with Android and Apple.

      --
      Well, there's spam egg sausage and spam, that's not got much spam in it.
  5. Re:So they cut it from $199 to $600. I see. by Seumas · · Score: 3, Insightful

    For a buck, I'd buy it. Hell, I'd buy it for $20 or $30, even though it's within the confines of Amazon. It's not like the entire phone is going to be locked down to just Amazon. You'd surely still have a browser and apps to do various things outside of Amazon. And probably wifi service if you wanted to connect it to your home network or something.

    It's the phone contract that does it in for me. In an age where I can use Ting as my phone service for an average of $12/mo with no contract, why in the hell would I want to get a two year expensive contract with one of the old phone companies?!

  6. Re:So they cut it from $199 to $600. I see. by gstoddart · · Score: 3, Insightful

    For a buck, I'd buy it. Hell, I'd buy it for $20 or $30, even though it's within the confines of Amazon. It's not like the entire phone is going to be locked down to just Amazon. You'd surely still have a browser and apps to do various things outside of Amazon. And probably wifi service if you wanted to connect it to your home network or something.

    Of course, as a cynical, tin-foil hat wearing individual I'll say that anything you do can and will be monitored and tracked by Amazon for their own purposes, even when not directly using their products.

    So, really, are you actually any better off?

    --
    Lost at C:>. Found at C.
  7. Amazon's phone versus Amazon's tablet by 93+Escort+Wagon · · Score: 3, Insightful

    The Kindle Fire was a well-marketed, cheap tablet launched at a time most people were just starting to hear how fun and useful tablets could be. Many people wanted a tablet, but were unwilling to drop $500 on an iPad - those folks bought a Kindle Fire. (Yeah there were other cheap tablets, but frankly the average Joe didn't ever hear about them)

    The Fire Phone comes at a time when iOS and Android phones are already entrenched. The majority of people who want a smartphone already own one. Worse, there's not an obvious price gap between the Fire and it's erstwhile competition. Free Prime shipping isn't going to sell the phone, since the types of people who know about Prime are the type of people that already bought into a phone platform years ago.

    --
    #DeleteChrome
  8. "Under the Apple Hype Machine"? by wonkey_monkey · · Score: 3, Insightful

    Under the Apple Hype Machine

    Perhaps I'm being super-dense, but... what's that supposed to even mean?

    --
    systemd is Roko's Basilisk.
  9. No Google Play Store by sirwired · · Score: 4, Insightful

    Yes, you can still install and run Android apps like any other Android phone, as long as those apps are actually available from the Amazon app store. Not all apps have been customized or tested to run on Amazon's particular Android build, which is a little more custom than the "skin" other Android builders commonly use.

    No, it's not as bad as a Zune, but it doesn't offer any compelling case over the more-standard alternatives.

  10. Why buy Amazon hardware? by sjbe · · Score: 3, Insightful

    I disagree with you on the walled garden argument - I can read Amazon Kindle books on the Kindle ecosystem series of devices

    You've got it backwards. The question is why we would need a crippled Amazon device? I can buy an iPad and buy music and books and merchandise from Amazon. I cannot buy a Kindle and buy music from Apple. So I have less restrictions buying the Apple hardware than the Amazon hardware because Amazon software and content will run on more platforms.

    Amazon's Fire tablets and phones are nothing special and are clearly aimed at getting you to buy more stuff from Amazon rather than for being a general use device. I don't really need Amazon's help there so what is the point of these devices? Even their e-paper based Kindles are pretty locked down (my wife has one) and it's relatively awkward to do anything other than buy stuff from Amazon with it.

    My content purchased from Amazon certainly seems to be available on a much wider range of devices than content purchased from Apple...

    Apple is trying to sell you a device. Amazon is trying to sell you content and stuff from their store. I'd rather have the Apple device and be able to buy from Amazon than they Amazon device and be unable to buy from Apple.

    1. Re:Why buy Amazon hardware? by CrashNBrn · · Score: 3, Insightful

      Even Steam is more open than Apple/iTunes. You can access nearly all Steam features from a normal browser. In fact with "Enhanced Steam" for Firefox, it's a better "experience" than browsing Steam via Steam.

      I could hardly believe that I couldn't even browse the iTunes store without installing iTunes. Yeah I don't fucking think so. Just like the Windows 8 "store" --- not accessible from a browser that you know has bookmarks, and tabs and doesn't feel like a stupid-ass "app".