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Microsoft Paid NFL $400 Million To Use Surface, But Announcers Call Them iPads

mpicpp sends this news from Business Insider: Prior to the season, Microsoft and the NFL struck a 5-year, $400 million deal with one of the major components being that the Microsoft Surface would become "the official tablet of the NFL," with coaches and players using the Surface on the sidelines during games. But Microsoft and the league ran into a problem during week one of the season when at least two television announcers mistakenly referred to the tablets as iPads, giving a huge rival some unexpected exposure. The biggest blunder for the league came during the nationally televised Monday Night Football game when ESPN's Trent Dilfer joked about how long it took Cardinals assistant head coach Tom Moore to "learn how to use the iPad to scroll through the pictures." In a separate incident, Drew Brees of the New Orleans Saints was spotted by Fox commentator John Lynch using a Surface on the sideline. Lynch remarked that Brees was "not watching movies on his iPad.

18 of 405 comments (clear)

  1. Hahahaha by Shaman · · Score: 3, Funny

    That's rich.

    --
    ...Steve
    1. Re:Hahahaha by Anonymous Coward · · Score: 2, Funny

      What did you expect from retards?

    2. Re:Hahahaha by ColdWetDog · · Score: 4, Funny

      It's dark, silly.

      --
      Faster! Faster! Faster would be better!
    3. Re:Hahahaha by TWX · · Score: 5, Funny

      Wait. You read slashdot and have been here long enough to have a six-digit user-id, but you're not nerdy enough to recognize a device versus an operating system?

      --
      Do not look into laser with remaining eye.
  2. football can cause brain damage by Joe_Dragon · · Score: 3, Funny

    and a lot of the Announcers are former players

    1. Re:football can cause brain damage by Anonymous Coward · · Score: 5, Funny

      Most of "the rest of us" do give a fuck if it's an iPad or a not-iPad :)

    2. Re:football can cause brain damage by TWX · · Score: 3, Funny

      Oh, for a moment there I thought you'd use the wrong homophone for prophet...

      --
      Do not look into laser with remaining eye.
    3. Re:football can cause brain damage by Minwee · · Score: 4, Funny

      I agree calling the thing 'Surface' could lead to confusion. If an announcer said something like "the coach is checking his Surface now", what percentage of viewers might have thought he was referring to something other than the gadget in the coach's hand?

      I would have gone with "The coach is checking his fondleslab now", but saying that kind of thing can get you fired nowadays.

  3. That's nothing by Anonymous Coward · · Score: 5, Funny

    That's nothing, I keep posting about the iPhone 6 on Facebook and people continually refer to it as the Nexus 5! Joke's on them.

  4. To be fair... by robinsonne · · Score: 5, Funny

    To be fair, have you listened to some of what NFL announcers say these days? Most of it is pretty damn stupid, even when they're keeping their remarks to football. I consider it lucky if they can tell the difference between a run play and a pass play...telling the difference between 2 gadgets? Nope.

    1. Re:To be fair... by wiredlogic · · Score: 4, Funny

      NFL: One of the few industries where smooth talking idiots can rake in millions spewing bullshit.

      --
      I am becoming gerund, destroyer of verbs.
    2. Re:To be fair... by Chris+Mattern · · Score: 5, Funny

      NFL: One of the many industries where smooth talking idiots can rake in millions spewing bullshit.

      Fixed that for you.

    3. Re:To be fair... by msauve · · Score: 4, Funny

      Don't forget the US Congress.

      --
      "National Security is the chief cause of national insecurity." - Celine's First Law
    4. Re:To be fair... by MachineShedFred · · Score: 5, Funny

      If you want to really be fair, if the announcer would have said "Brees isn't watching movies on his surface" about 98% of the audience would have said "WTF is a 'surface'? Did the announcer just have a stroke and use the wrong word?"

      --
      Slashdot still doesnâ(TM)t support Unicode after it was added to the HTML standard in 1997.
    5. Re:To be fair... by nine-times · · Score: 4, Funny

      "Brees isn't watching movies on his surface" about 98% of the audience would have said "WTF is a 'surface'?

      That's not true.

      I'm sure lots of people would be like, "Of course he's not watching movies on his own surface. How on earth would he have a movie on his own skin? But maybe he's watching movies on his iPad. Duh!"

    6. Re:To be fair... by ShaunC · · Score: 4, Funny

      More like farming supplies

      So, bullshitting about bull shit?

      --
      Thanks to the War on Drugs, it's easier to buy meth than it is to buy cold medicine!
  5. Re:The NFL? by Anonymous Coward · · Score: 4, Funny

    The NFL is an american, tax-exempt organization that gathers for religious events every Sunday. Except for the summer which they take off. The events are held in temples larger than the Egyptian pyramids, and they are built and paid for by local governments using public money. In return for their service they are showered with large sums of money by nearly every segment of society, and their members are given special privileges that make them immune to some of the normal laws of society. The downside for the members, though, is that their activities are medically dangerous, and they usually are only allowed to take part in them for one to two years before their health degrades and are tossed to the side. In short, it is like any other large american corporation.

  6. Hey Microsoft!! by sabbede · · Score: 3, Funny
    I will let you equip my organization with Surfaces for only $20. Our brand has developed a strong customer following and the products we use have a great influence on the purchasing decisions of our clients.

    Granted, my organization may look like a household, but that's just a clever marketing tactic.

    We will need three tablets at first to equip our executive staff (myself and my girlfriend) and our lead associate (her daughter), though our affiliates (extended family) may require them in the future.