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Microsoft Paid NFL $400 Million To Use Surface, But Announcers Call Them iPads

mpicpp sends this news from Business Insider: Prior to the season, Microsoft and the NFL struck a 5-year, $400 million deal with one of the major components being that the Microsoft Surface would become "the official tablet of the NFL," with coaches and players using the Surface on the sidelines during games. But Microsoft and the league ran into a problem during week one of the season when at least two television announcers mistakenly referred to the tablets as iPads, giving a huge rival some unexpected exposure. The biggest blunder for the league came during the nationally televised Monday Night Football game when ESPN's Trent Dilfer joked about how long it took Cardinals assistant head coach Tom Moore to "learn how to use the iPad to scroll through the pictures." In a separate incident, Drew Brees of the New Orleans Saints was spotted by Fox commentator John Lynch using a Surface on the sideline. Lynch remarked that Brees was "not watching movies on his iPad.

7 of 405 comments (clear)

  1. generic® by tverbeek · · Score: 5, Insightful

    Do they wipe the screens of their ipads with kleenexes and q-tips, which they keep with the band-aids and aspirin next to a refrigerator full of cokes, in the room where they make xeroxes, next to the escalator?

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  2. Re:To be fair... by operagost · · Score: 4, Insightful

    One of the others is the cable news industry.

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    Gamingmuseum.com: Give your 3D accelerator a rest.
  3. Re:How much! by Rich0 · · Score: 4, Insightful

    Indeed, if they randomly distributed 2M surfaces for free throughout the population it would probably cost them about the same, and it would immediately create a demand for applications, it would get their product in front of consumers, etc. That would seem like a far better investment if you really wanted to blow this kind of cash.

  4. Re:To be fair... by ArcadeMan · · Score: 5, Insightful

    The U.S. Congress is not an industry, it's organized crime. I'm surprised the mafia hasn't sued them for unfair competition yet.

  5. Re:To be fair... by i+kan+reed · · Score: 4, Insightful

    Yeah, I'm struggling to come up with a counter-example. Even medicine, where skill is of life or death importance, has professional quacks.

    I guess you can't talk your way through farming?

  6. Re:Hahahaha by bigman2003 · · Score: 5, Insightful

    Going along with the story...

    I use a Surface Pro to connect to my Canon camera for macro shots. Super cool, full control of the camera, tethered shooting (straight to Surface) which is then automagically uploaded to SkyDrive. Full screen preview, editing on the Surface, etc.

    I can do tons of work directly on the Surface, really works out nice.

    Every day I swear that I will "Strangle the next person that calls this an iPad", but that hasn't happened yet. But each time someone does that, I take the time to point out the USB port, the fact that it can run full Photoshop, etc. etc.

    iPads were a cruel joke played upon people who thought they were getting a device that could actually DO something. iPads are great for consumption, but once you move beyond NetFlix, they are not good for much.

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    No reason to lie.
  7. Re:To be fair... by amicusNYCL · · Score: 4, Insightful

    Nonsense. Football announcers always have clear and lucid insights into the game. Like these:

    "We've got two physical teams here." - insider information from Tommy Jackson

    "The Giants will have to play physical football to beat the Panthers." - Daryl Johnson pointing out that a psychological strategy will probably not work

    "You have to do well on third downs." - Joe Buck demonstrating his mastery of the nuances of the game

    "The team that plays the best defense is going to win this one." - Mike Ditka pointing out that the team which allows the fewest points will generally win

    If it wasn't for people like that, I wouldn't realize that the team that scores the most points wins (I've also heard an announcer helpfully point that out during a game).

    --
    "Our two-party system is like a bowl of shit looking at itself in a mirror." - Lewis Black