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Why You Can't Manufacture Like Apple

HughPickens.com writes Medium reports that although many startups want to design something that mimics the fit and finish of an Apple product, it's a good way to go out of business. "What happened when Apple wanted to CNC machine a million MacBook bodies a year? They bought 10k CNC machines to do it. How about when they wanted to laser drill holes in MacBook Pros for the sleep light but only one company made a machine that could drill those 20 m holes in aluminum? It bought the company that made the machines and took all the inventory. And that time when they needed batteries to fit into a tiny machined housing but no manufacturer was willing to make batteries so thin? Apple made their own battery cells. From scratch." Other things that Apple often does that can cause problems for a startup include white plastic (which is the most difficult color to mold), CNC machining at scale (too expensive), Laser drilled holes (far more difficult than it may seem), molded plastic packaging (recycled cardboard is your friend), and 4-color, double-walled, matte boxes + HD foam inserts (It's not unusual for them to cost upwards of $12/unit at scale. And then they get thrown away.). "If you see a feature on an Apple device you want to copy, try to find it on another company's product. If you do, it's probably okay to design into your product. Otherwise, lower your expectations. I assure you it'll be better for your startup."

2 of 408 comments (clear)

  1. Re:Some info seems bogus by WWJohnBrowningDo · · Score: 3, Informative

    Some of that info seems bogus. 10,000 CNC mills? Unlikely. 10,000 CNC machines of all types across all of Apple manufacturing, maybe.

    I was skeptical too, but then I looked up the numbers and turns out 10,000 is actually an underestimation:

    Foxconn, the Apple supplier that doubled factory pay after a spate of worker suicides, buys 800 programmable Robodrills from Fanuc every month - for about $62,000 each - to make the stainless steel band that wraps around the iPhone.

    The Fanuc Robodrill is the world's common CNC machine measured by installation numbers and by total value thanks to Apple.

  2. Re:Apple REULEZ! by davydagger · · Score: 3, Informative

    what the fuck are you smoking? iTunes has got to be by far, the worst music manager hands down I've ever used.

    >If you check the little box that says "let iTunes manage my music library" it does. It makes folders based upon ID3 tags and files that shit away proper. Now if you're one of those tards who thinks you can manage your library better than iTunes, maybe it will piss you off.

    it does that now? winamp did that for years. In fact winamp could scan multiple directories and automaticly import music, videos and all media automaticly, with an array of options for guessing metadata if none was present.

    Also, banshee, Rythmbox, and just about every other program does this too, and they all do if far far far better. ALL of these programs automaticly add and delete new music put in your Music folder, they can all sort your mp3s by filename, and you can turn that feature off. Banshee also has bulk ID3 editing modes, and also has a nice de-duplication feature to look through your library to help you find duplicate files to save disk space. Last time I used iTunes you had to import new music manually.

    They all (banshee, winamp, rythmbox), sync with your iPod, android phones, MTP entabled music player, and the linux ones Banshee and Rythmbox follow the FreeDesktop.org format of being able to interpret any directory as a music player if you put a blank file named .isamusicplayer in the directory, just in case you know, it doesn't detect your MP3 player correctly, or your syncing to an SD card to put in said player.