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Kickstarter Lays Down New Rules For When a Project Fails

An anonymous reader writes "In a blog post, Kickstarter announced several updates to its terms of use for projects. From the article: "Kickstarter has iterated on its policies several times since it launched in 2009, with the most recent wave of revisions surrounding the site's transition from only posting projects cleared by the staff to clearing all projects that meet a basic set of criteria. Even still, some projects lack clear goals, encounter setbacks, or fail to deliver, like the myIDkey project that has burned through $3.5 million without yet to distributing a finished product. The most recent terms revision is timely: on Thursday, science fiction author Neal Stephenson announced that a game he Kickstarted in 2012 with $526,000 in funding was officially canceled."

39 of 203 comments (clear)

  1. All this because Clang went Clunk? by Applehu+Akbar · · Score: 3, Insightful

    More transparency will be a good policy for Kickstarter. It's developing what is essentially a new stock exchange, and in the process is finding out what kind of reporting investors will truly find useful.

    1. Re:All this because Clang went Clunk? by Mr+D+from+63 · · Score: 2

      Regular finance account reporting of how the money is being used should be required. If you can't handle it, don't ask for money.

    2. Re:All this because Clang went Clunk? by mysidia · · Score: 4, Insightful

      Regular finance account reporting of how the money is being used should be required. If you can't handle it, don't ask for money.

      Such production of reporting and auditing of reports has costs and could consume significant amount of project funds.

      It should be up to the backers and an agreement with the backers made in advance, regarding what will be required, not up to some random third party to decide what reporting will be imposed on them both.

    3. Re:All this because Clang went Clunk? by Anonymous Coward · · Score: 2, Informative

      stock exchange ... investors

      I think you really need to reconsider your idea of what service Kickstarter provides.
      Hint: There is no investment going on.

    4. Re:All this because Clang went Clunk? by Mr+D+from+63 · · Score: 2

      Such production of reporting and auditing of reports has costs and could consume significant amount of project funds.

      Really? If they are not already tracking costs then they are not managing the development, its an integral aspect that cannot be separated. Reporting financial activities is not hard nor costly. If you can't keep a set of books, don't ask for money (or at least don't ask for a lot of money).

    5. Re:All this because Clang went Clunk? by DerekLyons · · Score: 2

      Regular finance account reporting of how the money is being used should be required. If you can't handle it, don't ask for money.

      Such production of reporting and auditing of reports has costs and could consume significant amount of project funds.

      Nonsense. If it's a serious project, they should already have an accountant or at least some form of accounting software - once you have that, it's pretty simple to produce a basic cash flow report. Regardless of what your business is, tracking the financials is basic to it. If not just to know whether or not you can afford that widget or software package, because come the end of the year you have to let the IRS know. If the project doesn't have financial tracking, it's a sign to run - far and fast.
       

      It should be up to the backers and an agreement with the backers made in advance, regarding what will be required, not up to some random third party to decide what reporting will be imposed on them both.

      Kickstarter isn't a random third party. As the great-grandparent said, they're essentially assuming the role of the stock exchange - as the middleman and facilitator of the process. Thus they have an interest in seeing that the process is transparent and to some degree regulated. Even for private investment, sans the market, the SEC has rules separating investors into two classes based on their ability to determine and withstand risk. As the arbiter of the market, Kickstarter has similar motivations to protect investors.

      Now this being Slashdot, there will be a chorus of people insisting we don't need a middleman or and arbiter... to which I say, go try and raise significant funds on your own sans such a middleman. Then you'll understand why a central marketplace with at least some level of consumer (investor) protection is an idea that has recurred throughout human history. It's a win-win situation for all parties. (And before you rant and froth about Wall Street - I'll point out the problems there are implementation and QA errors, not specification errors.)

  2. Risk aversion by i+kan+reed · · Score: 5, Insightful

    What kickstarter is afraid of, is something that can't be prevented: namely that people will need more money than they think to make something(or worse, that they happen to be scammers). Once the money is gone, no form of contract is going to get it back. And any scammer with their salt will run the money through a limited liability corporation, and pay themselves divdends/salary out of kickstarter funds. Then it can just go bankrupt.

    There won't be anything to reclaim legally. So if you're going to back a kickstarter project, you have to do it in a risk-accepting mindset. Which for me, it means I only back projects that create things that I absolutely know wouldn't end up getting made otherwise. For you, that might just mean "no kickstarter ever"

    1. Re:Risk aversion by Charliemopps · · Score: 2

      No, they are trying to prevent themselves from gaining a reputation of being a place that's filled with Scammers. Something that's been well under way for a while now. And, to be honest, I'm not sure how they ever thought this wouldn't happened. As soon as I heard of kickstarter I thought it'd end up going down in flames. I'm rather surprised it's lasted as long as it has.

      What they need to do is make clear what your money is for. People seem to expect a lot more than they really get, and need to understand that often what they are really doing is giving the company a "Gift" that may or may not lead to a product the donator is expecting. This is entirely a problem with the expectations of the users, and Kickstarter needs to work to ensure the companies involved can't mislead those users.

    2. Re:Risk aversion by i+kan+reed · · Score: 2

      I agree, but there is the distinction that those groups were taking calculated risks, usually hedged with other side bets, where a single big payoff is enough to cover the major failures.

      Whereas kickstarter falls somewhere inbetween per-purchase and charity.

    3. Re:Risk aversion by sphealey · · Score: 5, Informative

      - - - - - why can't you get money from a bank or VC? - - - - -

      Because not everything in the world is done in expectation of cash ROI? A good indie film will end up being shown at local and regional film festivals (and now, distributed as a DVD to Kickstarter backers). A _really_ good indie film will be invited to national and international film festivals - which will cost the producers money to attend (successful project with negative ROI). How does one obtain a bank loan or VC investment for such an endeavor?

      People apparently think Kickstarter and the like are mini Sand Hill Roads, whereas they are much closer to you kicking in $50 to your local community art collective.

      sPh

    4. Re:Risk aversion by soft_guy · · Score: 4, Insightful

      What is so wrong with a project failing? I really don't get it. This is a site to donate money for people to do a cool project. If none of the projects are allowed to fail, it would only be really conservative projects. If you aren't willing to take that risk, don't fund a kickstarter. It is not a shopping site.

      --
      Avoid Missing Ball for High Score
    5. Re:Risk aversion by gman003 · · Score: 3, Insightful

      Often it's too little money for a loan.

      I've backed several book printings. The content already existed. All they needed was to go through the proofing process and have enough cash to do a print run. The former, while time-consuming, is fairly low-risk. With Kickstarter's "no money taken until you meet the threshold" setup, the latter is also pretty guaranteed.

      But despite it being a very low-risk proposition, banks don't really help with such a project. It's too little money - one had a minimum of $6000, and even the biggest was only $20K. Likewise, who wants to bring in VCs who will try to take over your business (if not just burn it for profit) for a small project?

      Really, I think you're wrong in that you think VCs and banks are a good judge of whether a project will succeed. They really aren't, in many cases, particularly for niche fandoms. And they might also not be good for the business, since they inevitably take a large chunk of the profits for themselves. Some of the projects I've backed could easily have self-funded - but they used Kickstarter to make sure there was enough demand for it to be profitable.

      I tend to treat Kickstarter as a sort of preorder system, with the caveat that I need some sort of proof that you actually know what you're doing before I will commit. Many of them have successfully done such things before. I kickstarted Exalted 3rd Edition, since the mere existence of two prior editions is a good indicator that they can make a third. I've kickstarted a few games from new creators that had fully playable prototypes (Superhot and Nothing To Hide). Those were riskier, but still a pretty acceptable risk.

      I do, however, shy away from any Kickstarter project that will need additional funding - like Clang, which took all that money just to build something they could show to VCs. That's like paying an entrance fee to a casino - sure, you might still hit the jackpot but those are some pretty long odds.

  3. Here is the text by gnu-sucks · · Score: 3, Informative

    It's not in the linked article, but here is the interesting part of the new rules: creators have to refund remaining money, and have to post status updates.

    Read it here:
    If a creator is unable to complete their project and fulfill rewards, theyâ(TM)ve failed to live up to the basic obligations of this agreement. To right this, they must make every reasonable effort to find another way of bringing the project to the best possible conclusion for backers. A creator in this position has only remedied the situation and met their obligations to backers if:

    they post an update that explains what work has been done, how funds were used, and what prevents them from finishing the project as planned;
    they work diligently and in good faith to bring the project to the best possible conclusion in a timeframe thatâ(TM)s communicated to backers;
    theyâ(TM)re able to demonstrate that theyâ(TM)ve used funds appropriately and made every reasonable effort to complete the project as promised;
    theyâ(TM)ve been honest, and have made no material misrepresentations in their communication to backers; and
    they offer to return any remaining funds to backers who have not received their reward (in proportion to the amounts pledged), or else explain how those funds will be used to complete the project in some alternate form.

    1. Re:Here is the text by Rinisari · · Score: 2

      Which means that nothing has actually changed. They're just codifying the cultural practice that was already in place:

      • No projects are guaranteed to deliver
      • Show that you used the funds appropriately
      • Give prorated refunds
      • You may get sued at any point
  4. Changes nothing by guytoronto · · Score: 2

    The T&C still gives creators a way to hold onto the money. Kickstarter has just shuffled some words around to make it appear as though they have some kind of control. Kickstarter is weird. People throw money at an unproven idea with literally zero chance of financial reward.

    1. Re:Changes nothing by swb · · Score: 2

      Maybe it's just me, but it seemed like Kickstarter sort of started out as a way to get simple things out of the garage and into real products. The kinds of things too simple to really be considered big-picture tech startups that would attract VC or be easily salable to traditional financing.

      Now it seems like there's a lot of things on there that fit more into a conventional tech startup. It's great that Kickstarter can raise the money, but maybe there need to be transparency and reporting when you're talking millions of dollars.

  5. Re:How to refund if the money's gone? by hjf · · Score: 2

    I think the whole concept is plain bullshit.

    You're risking your money. Period.

    There should be no guarantee that, if the project fails, your money will be returned. What the hell? That's not how real life works. Ask any of the dot-com investors if they got any of their money back.

    How is this any different from eBay where you could order an iPhone 6 PLUS, and get a brick in a box instead. And there's nothing you can do about it.

  6. Unfulfilled by Jonifico · · Score: 2

    Well, everyone who puts money on some stranger's project knows they're running a risk with it, but they expect it to deliver at some point. Just make sure you're not kickstarting with the money to pay the kid's college and you'll be alright.

  7. Re:Good. IndieGoGo should do it too by ArcadeMan · · Score: 2, Insightful

    Romans: I think we should stop using dirt roads and instead dig a few inches and lay flat rocks in the trench to make our roads.
    People of that era: Do you have any idea how much work that would involve? How many flat rocks would be required? Are you nuts?

    Early 20th century: I think we should stop using roads made from flat rocks and use asphaltum to make our roads.
    People of that era: Do you have any idea how much work that would involve? And to remove the rock roads? How much asphaltum would be required? Are you nuts?

    Early 21th century: I think we should replace our asphalt roads with solar roadways.
    People of that era: Do you have any idea how costly that would be? This will never work! Are you nuts?

  8. Kickstarter isn't about financial reward by Overzeetop · · Score: 4, Insightful

    Financial reward isn't the goal of kickstarter backers. Never has been.

    --
    Is it just my observation, or are there way too many stupid people in the world?
    1. Re:Kickstarter isn't about financial reward by Anonymous Coward · · Score: 3, Informative

      More than that - it *can't* be.

      Kickstarter has structured things such that backers are technically giving a donation to the project. The rewards are technically pledge gifts - like PBS tote bags. The reason for doing this is that the SEC has very stringent rules for investors and the companies they are investing in, which would mean that if Kickstarter backers were to be classified as "investors", most of the projects (and backers) on Kickstarter would be disallowed from contributing.

      By classifying things as a "donation", however, Kickstarter gets around most of the SEC investing rules. But the flip side of this is that backers can't really have any financial incentive for the thing they're backing - because if they did, they're no longer "donors", they're "investors". Technically, all the things Kickstarter is doing to incentivize project complement are being done from the contractual-obligation-to-Kickstarter end of things, rather than a legal-duty-to-backers point of view. As long as they send you your tote bag (and possibly even before that point), projects have zero legal obligation to backers.

      If you don't realize that - if you go in to Kickstarter thinking that projects have some (legal) obligation to fulfill their project goals - then you shouldn't be "investing" in Kickstarter projects. Any money you give on Kickstarter should truly be thought of as a donation - you think the project is cool, and you want to (possibly) help make it happen. But if it doesn't, you should be alright with waving bye-bye to your money.

  9. Re:think globally by DNS-and-BIND · · Score: 5, Interesting

    I love how the default attitude is spite. Blame America for doing something wrong, instead of the obvious choice - make your own version of kickstarter. With blackjack, and hookers. Then you don't have to listen to what the Americans say at all. Better yet, you can exclude Americans from participating. You can even go so far as to redirect any American IP address to a landing page where you let them know all the problems you have with the US federal government.

    Kickstarter doesn't do deals outside the USA for well-known legal reasons. Maybe you can discover what these are when you start your own - but you won't, so the question is moot. Still, I wish someone would. I just don't see it happening, though.

    --
    Shutting down free speech with violence isn't fighting fascism. It IS fascism!
  10. Contribute for fun; accept the risk by sphealey · · Score: 5, Insightful

    People should identify Kickstarter projects out of interest, enjoyment, or just a sense of fun, and contribute no more money than they would be willing to use as kindling to start a campfire. If you contribute $25 in hopes of seeing an indie film completed - great if it does, sad if it doesn't. If you contribute $100 hoping to get a new piece of hardware, don't expect anything other than some p% chance that you will ever receive that hardware or if you do it will work as dreamed. If you don't have the money to lose, don't contribute.

    One innovative and clearly risky hardware project I backed has people complaining that the base product shipped 2 months later than planned (hoped) and the premium product will be 5 months late. Um, guys: it was risky. There were commercial alternatives available at 10x the price. You knew that this was an attempt to create a mini-breakthrough, but you're griping because it was 2 months late and the associated app will need some point revisions? Get real.

    sPh

  11. Screening process by MindPrison · · Score: 3, Interesting

    They should improve their screening process.

    Also, it's important to consider that funding a kickstarter project, is kind of like investing money in the lottery or purchasing one of those scratch lottery tickets. You may or may not win, the likelihood of actually winning is bigger than the lottery, but in reality very small, it's like going to the casino and betting it all on one of 3 rows.
    Kickstarter is a gold-mine right now for scammers as well. All you need, is a well thought out plan to CONvince a lot of people out there, and since most people aren't very technical...this isn't hard at all (thus, why we need a better screening process). Many of the funded projects gets WAY more than they asked for, and then GREED grabs them...they lack no skills when it comes to find a reason to use the extra money, and have you noticed how certain products doesn't get cheaper for the public even thought they receive MASSIVE support?

    Money baby! It's the shit.

    --
    What this world is coming to - is for you and me to decide.
  12. Re:Good. IndieGoGo should do it too by OakDragon · · Score: 4, Funny

    But other than that, what have the Romans done for us?

  13. Refunding my investment by OzPeter · · Score: 2

    I have an investment that failed a few years ago due to probable corrupt practices (for example: an officer in one company was reporting to an officer in another company - but they happened to be the same person, so all sorts of dastardly things happened.).

    At the moment the investment is being wound up and all sorts of legal activities are being pursued in order to realize as many assets as possible that actually exist. The people performing the liquidation keep telling me that I will get back between 10 and 50 cents in the dollar of my investment, depending on what legal actions come to fruition and what the value of the reclaimed assets turn out to be, minus of course all the legal costs.

    To me this is the only possible way you can get money back from a failure like this, and I can't see how a failed kickstarted project should be any different - if the project fails, then call the owners of the project on it, and take legal means to reclaim as much as possible with the expectation that you will never get 100% back.

    --
    I am Slashdot. Are you Slashdot as well?
    1. Re:Refunding my investment by sphealey · · Score: 2

      - - - - - if the project fails - - - - -

      If the project fails due to fraud, yes. Realistically some percentage of all speculative projects (40%-90%), whether funded through Kickstarter or not, are going to fail. That doesn't mean they or their principals were committing fraud.

      sPh

  14. Re:honest vs dishonest failure by Ol+Olsoc · · Score: 2

    But there's a real risk that kickstarter could end up being ruined by scammers, fakes, and overcommerialization.

    In other words, venture capitalism.

    The reason I back stuff on KS is because I want to fund the little guys. Indies, small teams making stuff that big studios won't because it's "too niche", or "can't be sufficiently monitized".

    You are half way to being scammed. Little guys, indies, whatever they use to help sell you on their trustworthyness, That's part of what they are trying to sell you. Its a noble sentiment. But in investment, nobility has no place. They are there to make money, and that's it.

    I don't know how to keep the good bits of KS without the assholes ruining it, which seems to be the problem with a lot of things.

    You can't. People run the whole range from saints to assholes, and in the world of money, the assholes are pretty much ruling. If a person is concerned about things like ethics, or not doing harm, they won't make as much money compared to a person who is willing to do whatever it takes to increase their wealth.

    --
    The shepherds did so well protecting the flock that the sheep no longer believed that wolves existed.
  15. Re:Good. IndieGoGo should do it too by Sperbels · · Score: 4, Funny

    Given us a method for numbering Super Bowls.

  16. Re:think globally by rjstanford · · Score: 2

    You could even use Kickstarter to finance the building of Kickstarter's replacement, were you so inclined.

    --
    You're special forces then? That's great! I just love your olympics!
  17. Re:Good. IndieGoGo should do it too by Jeremy+Erwin · · Score: 2

    A good road should last for tens of centuries. The Romans understood that, and engineered their roads accordingly. To blithely dismiss their roadbuilding expertise as consisting of "flat rocks" ignores the engineering underneath the road, described here. Or if you have kids, David Macauley's City may still hold up after nearly forty years.
      American roads rarely last more than a few decades, unless consistently and constantly maintained. But they are comparatively cheap. I hear that European approaches tend to produce a more durable road, at greater expense.

    That said, the solar roadway may not turn out to be a very good road by this metric, despite the added construction expense.

  18. Re:Good. IndieGoGo should do it too by NotDrWho · · Score: 4, Insightful

    Mid 20th century: I think we should build flying cars and make the skies our roadways!
    People of that era: That's dangerous and impractical.

    Just because an idea is radical and the mainstream rejects it that doesn't make it a *good* idea. Lot's of really bad ideas have been poo-pooed by the mainstream too.

    --
    SJW's don't eliminate discrimination. They just expropriate it for themselves.
  19. Re:Good. IndieGoGo should do it too by NotDrWho · · Score: 2

    I would go even farther than that. I think the money should be held in escrow by Kickstarter until the project actually DELIVERS. The business in question could still borrow from a third-party bank against that money, but it would also give Kickstarter the ability to refund it all if the project failed to actually deliver on its promises (instead of counting on the business to refund it).

    --
    SJW's don't eliminate discrimination. They just expropriate it for themselves.
  20. Re:Good. IndieGoGo should do it too by Anonymous Coward · · Score: 3, Informative

    I would go even farther than that. I think the money should be held in escrow by Kickstarter until the project actually DELIVERS. The business in question could still borrow from a third-party bank against that money, but it would also give Kickstarter the ability to refund it all if the project failed to actually deliver on its promises (instead of counting on the business to refund it).

    If you're going to refund the escrow in the event of project failure, you can't expect a bank to accept those same funds as collateral.

  21. Re:Uhh... by jmauro · · Score: 2

    But then in the next paragraph, they say "here are the terms of the contract between the creator and the backer". I suspect this would be very problematic to enforce. You can't be both arms length, and dictating terms to two parties of a contract without also being a party. It is a logical contradiction.

    Every lawyer does this every day when he or she is writing up a contract signed by other parties. The lawyer isn't involved unless one of the parties can prove that the lawyer performed malpractice in writing the contract.

    All Kickstarter is offering is a standard contract and terms that both parties can agree to or not agree to. The standardize nature of the contract mean's it's easier to raise money and see who's raising money, so it's more likely everyone uses the standard contract. It's the parties involved choice on whether or not they sign sign the terms.

  22. Re:Good. IndieGoGo should do it too by SydShamino · · Score: 2

    No bank would loan against money that would be returned to the backers, not the bank, were the project to fail.

    --
    It doesn't hurt to be nice.
  23. Re:think globally by houghi · · Score: 2

    Hello, I have a project here in Nigeria and am asking for your help ...

    --
    Don't fight for your country, if your country does not fight for you.
  24. Re:Good. IndieGoGo should do it too by GPierce · · Score: 2

    I can't provide links or sources, But I remember reading quite a while ago that Germany places contracts for road-building that includes maintenance for 20 - 40 years. As a result, German/European roads are built to be durable and to require as little maintenance as possible.

    In the US, we build cheap sh#t knowing that the taxpayers will be on the hook for the maintenance.

    --

    When you are dancing with wolves, never limp
  25. I wasn't aware that roads only exist by publiclurker · · Score: 2

    in those three states. I thought they existed everywhere with all sorts of environmental conditions.