Facebook's Atlas: the Platform For Advertisers To Track Your Movements

An anonymous reader writes In its most direct challenge to Google yet, Facebook plans to sell ads targeted to its 1.3 billion users when they are elsewhere on the Web. The company is rolling out an updated version of Atlas that will direct ads to people on websites and mobile apps. From the article: "The company said Atlas has been rebuilt 'from the ground up' to cater for today's marketing needs, such as 'reaching people across devices and bridging the gap between online impressions and offline purchases.'"

Comments

NEWS?

[Ol Olsoc]

Facebook tracks everyone, not just their users.

Install noscripit, turn off all scripts. Go to a popular website. It probably won't work. Start allowing scripts. Eventually, the website should appear in all it's glorious tracky glory.

Now look at how many trackers you've enabled. Now look at how many are from facebook.

And this ...

[gstoddart]

This is why all of the browsers I don't use for Facebook do not accept cookies from Facebook, do not allow them to set cookies, and in a few cases do not even allow traffic to them.

The amount of embedded crap in every page you visit is mind-boggling.

Every company wants to link to Facebook and as a result, Facebook pretty much knows everywhere you go.

The only way I trust Facebook is in a heavily locked down browser, which isn't used for anything else.

And, even then, I wouldn't trust Facebook as far as I could throw Zuckerfuck off a cliff ... and then won't let me measure that distance so far.

If your browser doesn't have at least 3 privacy extensions, you're handing all of this information over to these clowns to collect your data and do targeted marketing.

Just deny them the information and the ability to meaningfully know anything about you.

I block every advertising and analytics company I can find ... and it's bad enough that Slashdot on this page as I type has scorecard research, google analytics, google ad services, and whatever the heck RPX now is. Fortunately, they're all blocked.

I miss the internet before all of the assholes who want to advertise, monetize, track, correlate, and cross reference. But I'm sure as hell not going to let them get any information I can block from them.