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Intel Drops Gamasutra Sponsorship Over Controversial Editorials

An anonymous reader writes Processor firm Intel has withdrawn its advertising from Gamasutra in response to the site's decision to carry feminist articles. The articles had drawn the ire of the self-described "Gater" movement, a grass-roots campaign to discredit prominent female games journalists. Intel was apparently so inundated with criticism for sponsoring the Gamasutra site that it had no choice but to withdraw support. An Intel spokesperson explained that "We take feedback from our customers very seriously especially as it relates to contextually relevant content and placements" and as such Gamasutra was no longer an appropriate venue for their products."

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  1. Incorrect, and Perfect Example by Necreia · · Score: 5, Informative

    ...The articles had drawn the ire of the self-described "Gater" movement, a grass-roots campaign to discredit prominent female games journalists....

    The GamerGate movement had nothing to do with that at all, nor has it been about feminism. It actually started when a male Kotaku journalist published an article about a female game developer that he was sleeping with without disclosure, an act that is generally intolerable in any credible journalistic circle. From there, the mainstream gaming media outlets started with "defending it" to "attacking 'gamers'". It was almost funny how coordinated it was, because on August 28th almost every one of the gaming sites posted a "Gaming is Dead" article in unison (http://gamergate.giz.moe/wp-content/uploads/2014/09/1409546711940__large.jpg) when they were unable to squash it.

    This article is a perfect example of the problem. It's near impossible to get a truthful story, because it turns out that most of the big names in games journalism have similar skeletons in the closet.

  2. The Articles Intel Dropped the Site For by ObsessiveMathsFreak · · Score: 5, Informative

    For anyone interested, here is a link to the article Intel pulls ads from Gamasutra over. It is ... colourful in its descriptions of gaming to say the least.

    'Game culture' as we know it is kind of embarrassing -- it's not even culture. It's buying things, spackling over memes and in-jokes repeatedly, and it's getting mad on the internet. ...

    It's young men queuing with plush mushroom hats and backpacks and jutting promo poster rolls. Queuing passionately for hours, at events around the world, to see the things that marketers want them to see. To find out whether they should buy things or not. They don't know how to dress or behave. ...

    Traditional "gaming" is sloughing off, culturally and economically, like the carapace of a bug. ...

    These obtuse shitslingers, these wailing hyper-consumers, these childish internet-arguers -- they are not my audience. They don't have to be yours. There is no 'side' to be on, there is no 'debate' to be had.

    About ten or so articles like this appeared over the course of a few days at the end of August across most of the top game news sites. Apparently, a lot of gamers were upset enough to write into site advertisers to request they stop sponsoring the offending site with ads. Intel have evidently made a dash for the door out of a building the owners have decided to set on fire.

    The author of the piece, Leigh Alexander is a described feminist critique of video games and video game culture, as well as wider "geek" cultures. Her personal views on geeks and their fandoms are ... equally colourful.

    Why do you sometimes mock 'nerds' and 'gamers' so virulently? Isn't that the same kind of bullying you rail against? ...

    Self-identified nerds are often so obsessed with their identity as cultural outcasts that they are willfully blind to their privilege, and for the sake of relatively-absurd fandoms â" space marines, dragons, zombies, endless war simulations â" take their myopic and insular attitudes to "art" and "culture" with tunnel-visioned, inflexible, embarrassing seriousness that often leads to homogeneity, racism, sexism and bullying.

    Nerds escaped high school. Some of them made millions making video games. Digital literacy doesn't make you special anymore, it makes you baseline employable. Fantasy is on mainstream cable. ...

    The fact you got a Game Boy for Christmas and liked it so much you stopped doing anything else doesn't entitle you to a revolution. Your fandom is not your identity. Your fandom is not a race.

    I am not convinced that this person is not an ultra-conservative plant sent to discredit feminist and progressivism in geek and gaming culture. If she is, she's making a spectacular effort at doing so. This entire furore is doing real damage to the genuine participation of women in the video game and even wider tech. Intel's pulling of ads might help take the oxygen out of this fire before the industry gets burned.

    --
    May the Maths Be with you!
  3. Re:Inflammatory description of article. by fey000 · · Score: 4, Informative

    And what precisely is the "SJW" movement. As far as I can tell, the so called "SJW" movent may as well be called the "don't be a cunt" movement. Somehow this is being portrayed as a bad thing by some people.

    Interesting way to put it. To counter, I would like to share with you this wonderful picture: http://gamergateharassment.tum...
    In case you are wondering, it has so far been a pretty common tactic from the SJW side to dox and threaten opponents to silence.
    And if you think that this is the only incident where gamers get threatened (there's also a delightful log where SJWs send death threats to a 12 year old for not agreeing with them) here is a larger collation: http://gamergateharassment.tum...

    Enjoy the moral fiber of the SJW. :)

  4. It's called Gamergate by Kunedog · · Score: 5, Informative

    The controversy is called Gamergate, and it is strange that the summary doesn't mention it by name. I've never heard "gater" used to describe it before. The anti-Gamergate side has a history of trying to alter the name--they've tried "Game Ethics" and hilariously "We Love Videogames")--in an attempt to take control of the narrative, so maybe that's happening again here.

    This is a good summary of the events so far (though decidedly from the pro-Gamergate side):
    http://www.youtube.com/watch?v...

    The wikipedia article is not much help, as it has adopted the anti-Gamergate narrative that the movement is about misogyny. Many of the primary sources cited are the same ones whose journalistic integrity has been called into question.

    Here's an interview with a law and ethics professor about some of the journalistic behavior involved, and whether it's OK:
    http://www.youtube.com/watch?v...

    Probably the most disgusting (and damning) behavior of the anti-GG side is the attempt to silence discussion, from the fraudelent DMCA notice to the initial media blackout, and ongoing widespread censorship of user forums/comments.