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The Era of Saturday Morning Cartoons Is Dead

Posted by Soulskill on from the every-day-is-saturday dept.

An anonymous reader writes Gizmodo published an article on Saturday pointing out that, with The CW having aired its last episodes of Vortexx cartoons last weekend, this is the first weekend in the United States with no Saturday morning cartoons playing on national broadcast stations. NBC stopped airing Saturday morning cartoons in 1992, CBS stopped shortly after, and ABC followed suit in 2004. Gizmodo failed to take into account the Public Broadcast Station (PBS), but during an age of instant online media access...and cable...the oversight is understandable because everyone has already moved on. TV is dead. Long live the Internet.

3 of 320 comments (clear)

  1. An end of an era... by SternisheFan · · Score: 5, Interesting
    I was born in '59, basically raised on TV. In fact I was my family's walking TV Guide. Cartoons then were mostly the repeats of what were shown in theaters. Heckle & Jeckle cartoons were strange, Bugs Bunny 'toons were un-uncensored, and U.S. militarily bent. Tom & Jerry's violence would never be shown today, too much violence in them. A lot of the gags when those cartoons were made then tried to entertain the kids and the adults, with double entendres that would never be allowed to be shown to today's kids. Somehow, we survived.

    I can remember turning on the TV early Sunday morning, before anyone else in the house was awake, and after the early morning test pattern went by, Davey & Goliath would fill my mind with 'magical images' of a wondrous, magical, moral world. It was a very nice time to grow up in, at least until the grownups woke up, but I digress.

    R.I.P., Saturday morning cartoons. I guess it's all real news for the kids of today...

  2. Re:Speaking for myself by witherstaff · · Score: 5, Interesting

    I've been happy with Phineas and Ferb. Sure it's Disney, still it's just oddball enough to make it worth watching. The main characters are engineers finally something neater than Handy Smurf or the doozers.

  3. Re:not quite by Anonymous Coward · · Score: 5, Interesting

    Nope. Nope. Nope. Nope. As someone with 12 years in the industry (why I am posting anonymously) it isn't that people aren't watching TV. People watch loads of TV, and if you want to watch cartoons on saturday morning you can. You can watch one type on Nick, another type on Disney, another type on Cartoon Network and... the issue is that the households with kids who decide not to get cable aren't large enough now to justify the expense vs profit.

    There are two things going on here:

    1. Profit-seeking.
    This is cost/revenue stuff. If you can get $5 million for 10 million viewers with production costs of $4 million, you've just made $1 million. If you can get the same viewership while spending $1.5 million on cheaper programming, you've just made $3.5 million. And remember, these types of numbers aren't just about total viewers, you get much better ad prices for different demographics... an example might be The Office, which never had spectacular ratings yet the ratings it did have skewed towards affluent and younger. They could license cartoons instead of paying to have them made, but have decided they make more running other stuff.

    2. Market fragmentation.

    There will never be another Cheers, where 50-75% of the country watched the finale, or where everyone at work the next day had watched last night. They still watch boatloads of TV, they simply have 180+ channels to do it on hence why niche (and yes, cheaper) programming is a valid way to focus *unless* you are a network. Everyone wants as many viewers as possible, in the most desired-demos possible... but due to fragmentation, you can still win the night by targeting a specific niche, whether ethnicity or class or gender (gender, being 50/50, is often the better bet).