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Lego Ends Shell Partnership Under Greenpeace Pressure

Posted by samzenpus on from the lets-see-other-people dept.

jones_supa writes Since 1960s, we have been seeing the oil company Shell logo being featured in some Lego sets, and Legos being distributed at petrol stations in 26 countries. This marketing partnership is coming to an end, after coming under sustained pressure from Greenpeace. The environmental campaign, protesting about the oil giant's plans to drill in the Arctic, came with a YouTube video that depicted pristine Arctic, built from 120 kg of Lego, being covered in oil. CEO of Lego, Jørgen Vig Knudstorp, wants to leave the dispute between Greenpeace and Shell, and the toy company is getting out of the way.

5 of 252 comments (clear)

  1. Re:Pixie Dust by Anonymous Coward · · Score: 5, Funny

    Wait till someone tells GreenPeace that their boat needs oil to run.

  2. Re:Pixie Dust by camperdave · · Score: 5, Funny

    Wait till someone tells GreenPeace that their boat needs oil to run.

    Well, they can run it on whale oil instead.

    --
    When our name is on the back of your car, we're behind you all the way!
  3. Re:They backed Greenpeace, actually. by camperdave · · Score: 5, Funny

    False dichotomy. They could snub both. Dump the Shell pieces and release a whaling set.

    --
    When our name is on the back of your car, we're behind you all the way!
  4. Re:THIS JUST IN by I'm+New+Around+Here · · Score: 5, Funny

    I have no idea what you just said, but I will defend unto death your right to mangle sentences that way.

    --
    If you think I voted for Trump because of this post, you're wrong. I voted for Dr. Jill Stein of the Green Party. Again.
  5. President Business agrees by kellymcdonald78 · · Score: 5, Funny

    Just means Octan has an energy monopoly for all those LEGO cars, trucks and planes now