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Lego Ends Shell Partnership Under Greenpeace Pressure

Posted by samzenpus on from the lets-see-other-people dept.

jones_supa writes Since 1960s, we have been seeing the oil company Shell logo being featured in some Lego sets, and Legos being distributed at petrol stations in 26 countries. This marketing partnership is coming to an end, after coming under sustained pressure from Greenpeace. The environmental campaign, protesting about the oil giant's plans to drill in the Arctic, came with a YouTube video that depicted pristine Arctic, built from 120 kg of Lego, being covered in oil. CEO of Lego, Jørgen Vig Knudstorp, wants to leave the dispute between Greenpeace and Shell, and the toy company is getting out of the way.

4 of 252 comments (clear)

  1. Re:WTF is Legos? by anchovy_chekov · · Score: 4, Informative
    No.. it's "Lego bricks". Lego is the company, Lego bricks are the product. Lego themselves tried to clarify the situation, with a notice on their website (since removed):

    Please always refer to our products as “LEGO bricks or toys” and not “LEGOS.” By doing so, you will be helping to protect and preserve a brand of which we are very proud, and that stands for quality the world over”

  2. Re:Fuck Greenpeace by Anonymous Coward · · Score: 4, Informative

    > Going for non related entities because they make a softer target is wrong.

    You appear to be laboring under the false belief that a company that has a promotional relationship with another company is 'non-related.' Shell is an oil company, they were paying lego to run a promotional campaign for them. That's about as related as they could get without pumping the oil themselves.

  3. Re:ESSO by physicsprof · · Score: 5, Informative

    That's simply not true. Esso is an Exxon-Mobil brand. See http://corporate.exxonmobil.co... Shell refers to Royal Dutch Shell, an entirely different company...

  4. Re:Pixie Dust by stiggle · · Score: 4, Informative

    Generally its the delivery crew who use the sails to get the boat to where the rich guy wants to sail from. Often the crew are given a budget, for all expenses including fuel, and so anything they save on that means they have more spending money for more vital supplies like beer, beer and more beer :-)

    These crews move the yachts around the world as "the rich guy" wants spring in the Caribbean, summer in the Med, fall/autumn in the Indian Ocean, winter around Australia. So you move the yacht to meet the guy and his family/friends for the holiday onboard at specific times.

    You use the diesel engine when you're likely to miss the departure/arrival dates.
    Its a fun life but badly paid, but you get to spend your time on a luxury yacht.