Apple's Next Hit Could Be a Microsoft Surface Pro Clone

theodp writes "Good artists copy, great artists steal," Steve Jobs used to say. Having launched a perfectly-timed attack against Samsung and phablets with its iPhone 6 and iPhone 6 Plus, Leonid Bershidsky suggests that the next big thing from Apple will be a tablet-laptop a la Microsoft's Surface Pro 3. "Before yesterday's Apple [iPad] event," writes Bershidsky, "rumors were strong of an upcoming giant iPad, to be called iPad Pro or iPad Plus. There were even leaked pictures of a device with a 12.9-inch screen, bigger than the Surface Pro's 12-inch one. It didn't come this time, but it will. I've been expecting a touch-screen Apple laptop for a few years now, and keep being wrong.

Comments

Re:Bad idea

[93 Escort Wagon]

Sleeve cases for laptops are nothing new - I had one for my second-generation MacBook Air.

I know there really are people like you who like the Surface - I work with a Windows admin that loves his. But having used the latest Pro 3 with the "good" type cover... I don't get the love. Typing is awful, the trackpad is awful, and having to take one of your hands off that keyboard to touch the screen is slow as hell. I watch my coworker use his, and every time he reaches for the screen it's like whatever he's doing shifts to slow motion. it sure looks like a bad concept from top to bottom.

Cloning a failure would be a failure....

[CraigCruden]

Cloning something a failure like Surface seems silly, if you're going to clone something clone something that is a success in the marketplace. If I want a table, I will buy an iPad - it works nicely as a consumption device. If I want to do a little more work, I will buy a Macbook Air. I don't really need a touch screen, in fact I find it a little annoying having fingerprints all over the screen. I also tend to sit back when using the computer and having to lean forward to touch the screen is actually more effort than just using my mouse. Call me old fashioned.... but I don't find it an improvement in usability when it comes to working on a computer. It works nicely when you are using an iPad and reading a book or watching a video.... Two different user interfaces in one machine is not useful to most.

Re: Perfectly-timed?

[whoever57]

Apple hasn't really innovated much since Steve left the scene.

And for a long time before Steve left the scene. Apple has been a success by letting other companies release new types of devices and then execute their own version of that type of device. Apple did not create the first portable music player, the first smartphone, the first WIMP interface, etc.. Apple's success has largely been down to executing arguably better versions of devices that already exist in the marketplace. Now, Apple is also benefitting from being perceived as a luxury brand.