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How Sony, Intel, and Unix Made Apple's Mac a PC Competitor
smaxp writes In 2007, Sony's supply chain lessons, the network effect from the shift to Intel architecture, and a better OS X for developers combined to renew the Mac's growth. The network effects of the Microsoft Wintel ecosystem that Rappaport explained 20 years ago in the Harvard Business Review are no longer a big advantage. By turning itself into a premium PC company with a proprietary OS, Apple has taken the best of PC ecosystem, but avoided taking on the disadvantages.
PPC. Always a day late and a dollar too much. Apple wasn't a big enough customer to justify to IBM to spend more on making foundries and there were always supply problems.
By using the same intel chips as the competition, Apple shed one of it's biggest boat anchors around it's neck. The people who really care about which chips are in it are gamers and they stay with intel/MS since it's what they can play the most games on.
Other than that, the people don't pay attention unless it's a hindrance. Which PPC was but Apple thought it was being different back in the 90s for whatever reason. To the point that there were RISC vs CISC arguments in the 90s directed at end consumers, the last people in the world who should actually give a damn about it.
Apple woke up not too coincidentally when PPC had no viable path for mobile and it's probably one of the best moves Jobs ever made, and in hindsight, most common sense. Surprisingly it took him nearly a decade to shed that inherited weight.