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How To Beat Online Price Discrimination
New submitter Intrepid imaginaut sends word of a study (PDF) into how e-commerce sites show online shoppers different prices depending on how they found an item and what the sites know about the customer.
"For instance, the study found, users logged in to Cheaptickets and Orbitz saw lower hotel prices than shoppers who were not registered with the sites. Home Depot shoppers on mobile devices saw higher prices than users browsing on desktops. Some searchers on Expedia and Hotels.com consistently received higher-priced options, a result of randomized testing by the websites. Shoppers at Sears, Walmart, Priceline, and others received results in a different order than control groups, a tactic known as “steering.”
To get a better price, the article advises deleting cookies before shopping, using your browser's private mode, putting the items in your shopping cart without buying them right away, and using tools like Camelcamelcamel to keep an eye out for price drops.
"For instance, the study found, users logged in to Cheaptickets and Orbitz saw lower hotel prices"
"To get a better price, the article advises deleting cookies before shopping"
Ummm, what?
Sales I don't mind. Sometimes you have to move old inventory. But coupons are just a PITA that only exist to give housewives/househusbands something to do with their time. So online shopping with all its contortions and the web20-ification of advertising just drives me completely up the damn wall. The minute I open a browser to buy something I can feel my stress levels rising and if I'm lucky I'll finish buying it before all the cussing and ranting force me to close the tab before I damage my PC.
Someone had to do it.
For each person, they're displaying a price at which they'll sell to that person.
What part of this is "false"?
Do you also consider frequent-buyer discounts, loyalty programs, and targeted electronic coupons to be "false advertising"?
Markets keep getting more and more efficient, and that means there are fewer and fewer "tricks," by which I mean consistently getting a better price without working at it.
None of which is to say you "ought" to work for lower prices - how much is your time worth? You could almost always save another dime by waiting and looking more. Just check a few different products at a few different sites, and you will do OK. Don't settle into a rut, like "oh I have Amazon Prime so I just get everything from them," unless the convenience is worth getting milked.
An example of this price-adjusting practice is when we needed to order an advertising banner for my wife's business. I did a little Google searching and found halfpricebanners.com had what we wanted at a good price so we used them. A couple months latter we needed another banner so I went to their website and was surprised by the price it quoted for exactly the same kind of banner - about double as before. Being the Internet nerd I am, I surmised something was going on so I went back to Google and did the same kind of search I had done before which again produced their link. Sure enough, if I go to their site from Google (not just from their ad, even the organic listing) then their prices are half of what is offered to people who go straight to their website. From then on we always used Google first to get the "Google discount".
See, that's what gets me - the situation should be reversed - if you're a loyal customer you should be paying the same or less. The store should invest in upselling the loyal customer on upgrades or volume purchases, but double price for the same item just because you are using their site - that's just rude.
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