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A Mixed Review For CBS's "All Access" Online Video Streaming
lpress writes I tested CBS All Access video streaming. It has technical problems, which will be resolved, but I will still pass because they show commercials in addition to a $5.99 per month fee. Eventually, we will all cut the cord and have a choice of viewing modes — on-demand versus scheduled and with and without commercials — but don't expect your monthly bill to drop as long as our ISPs are monopolies or oligopolies.
Yes, it will cost a fortune to skip commercials, but that is because the commercials are still tied to the legacy business model. They exist to make money for broadcast television, and have been a solid revenue stream for cable television for decades.
Advertisements make money for both the broadcaster AND for the company doing the advertizing. Ads exist because there is a market for companies that are trying to sell to customers. Broadcast TV is merely the medium and the broadcasters happen to have a platform for reaching customers. This is no different than newspapers or Google. The business model of having a platform to get ads in front of potential customers is alive and well. The only difference is WHICH platform works today. Google and Facebook are on the rise, TV is holding steady and newspapers/magazines are having a tough go of it. But they all have basically the same business model - it's just that certain platforms work better than others and thus are more profitable.
I have a simple rule; I will not pay a subscription for a service that also makes me watch ads. Not going to happen. Hulu-plus can fuck itself, as can this CBS trash.