Why the Time Is Always Set To 9:41 In Apple Ads

jones_supa writes If you have looked carefully, the clock has traditionally been always set to 9:42 in Apple advertisements. You could see it across various commercials, print ads, and even on Apple's website. The explanation is simple: That's the time in the morning that Steve Jobs announced the very first iPhone in 2007. Around 42 minutes into his keynote address he said "Today Apple is going to reinvent the phone." The picture of the phone was carefully scheduled to pop up at that moment. "We design the keynotes so that the big reveal of the product happens around 40 minutes into the presentation", Apple's Scott Forstall confirms. The time was even slightly tweaked in 2010, when the very first iPad was released, so that when it was revealed, it displayed a different time: 9:41.

Comments

Individually Interesting, Collectively Creepy

[Scot Seese]

A number of similar articles have revealed more tidbits of Apples' Jobs-worship culture recently.

Taken one by one, they just come across as nice gestures to honor the company's co-founder. Additively they're starting to become really, really weird.

When Tim Cook dropped the bomb during his Charlie Rose interview that Jobs' office is maintained exactly as it was before his death, sealed, undisturbed - it raised an eyebrow.

The entire affair reminds me of the religion that pulp science fiction author started - the one with an office maintained in his honor at all their locations. You know the one. I suppose next we'll discover there is a Steve Jobs alcove located in the rear stockroom of all Apple stores.

Look, I got my first Apple product in 1983, and own quite a few current models at this time. But... admiration is one thing, hero worship is quite another. No thanks.