Amazon Goes After Oracle (Again) With New Aurora Database

Posted by samzenpus on Wednesday November 12, 2014 @08:52AM from the brand-new dept.

Sez Zero writes with news about the latest from Amazon Web Services. "Once again Amazon Web Services is taking on Oracle, the kingpin of relational databases, with Aurora, a relational database that is as capable as 'proprietary database engines at 1/10 the cost,' according to AWS SVP Andy Jassy. Amazon is right that customers, even big Oracle customers who hesitate to dump tried-and-true database technology are sick of Oracle’s cost structure and refusal to budge from older licensing models. Still there are very few applications that are more “sticky” than databases, which after typically contains the keys to the kingdom. Financial institutions see their use of Oracle databases as almost a pre-requisite for compliance, although that perception may be changing."

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Re:What's the Difference? by Anonymous Coward · 2014-11-12 09:03 · Score: 2, Insightful

The real question is what can you do in Oracle that you can't do in Postgresql. The answer is very little, but there are must-have features that keep the biggest customers locked in.
Having said that, Oracle must see the writing on the wall. They won't lose these most-entrenched customers but lots of middle tier customers are seeing the light (and massive cost savings are *really* enticing). Efforts like this from Amazon chip away even more.