How Facebook Is Influencing Who Will Win the Next Election

An anonymous reader sends this excerpt from Forbes: [Facebook] announced yesterday that it was shutting down a feature that the Obama campaign used in 2012 to register over a million voters. During the election supporters shared access to their list of Facebook friends list with the campaign through an app. Researchers have found that while people view often political messages with skepticism, they are more receptive and trusting when the information is coming from somebody they know. The feature was credited with boosting Obama’s get-out-the-vote efforts which were crucial to his victory, but Facebook has decided to disable this ability in order to (rightfully) protect users from third-party apps collecting too much of their information.

The company insists that it favors no particular ideology and that its efforts are “neutral.” The first part is likely true, but the second is not possible. The company’s algorithms take into account a proprietary mix of our own biases, connections, and interests combined with Facebook’s business priorities; that is the farthest thing from neutral. Facebook says it just want to encourage “civic participation,” but politically mobilizing the subsection of people that are on their network is not without its own impacts.

Comments

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[Anonymous Coward]

Republicans are far too stupid to use it.

Cripes most republicans are so ragingly stupid they think the world is 6000 years old and we faked the moon landings.

You have to be that stupid to think that marriage has ANYTHING to do with the bible.