The Software Big Oil's PR Firm Uses To "Convert Average Citizens"

Posted by samzenpus on Wednesday November 19, 2014 @11:02AM from the made-just-for-you dept.

merbs writes The CEO of the world's largest PR firm has a policy when it comes to campaigns that focus on the environment. "We do not work with astroturf groups and we have never created a website for a client with the intent to deny climate change," Richard Edelman wrote in a blog post in August. That may actually turn out to be true. Technically. Edelman may not work with astroturf groups. Instead, it appears to prefer to build them itself, from the ground up, using sophisticated proprietary software platform designed to "convert" advocates and then "track" their behavior.

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Re:Heh... by CaptainLard · 2014-11-19 11:49 · Score: 4, Insightful

While it is technically true that both sides have some non-zero amount of money, one side has enough of it to afford the worlds biggest PR firm along with 4 companies in the Fortune 10 (that would be 4 of the top 10 US companies by revenue...guess how many renewable energy companies are on that list). The other side does a lot of it's work with token research budgets. There is absolutely an underdog in this fight.