The Software Big Oil's PR Firm Uses To "Convert Average Citizens"

merbs writes The CEO of the world's largest PR firm has a policy when it comes to campaigns that focus on the environment. "We do not work with astroturf groups and we have never created a website for a client with the intent to deny climate change," Richard Edelman wrote in a blog post in August. That may actually turn out to be true. Technically. Edelman may not work with astroturf groups. Instead, it appears to prefer to build them itself, from the ground up, using sophisticated proprietary software platform designed to "convert" advocates and then "track" their behavior.