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Indian Brick-and-Mortar Retailers Snub Android One Phones

oyenamit writes Online shopping in India is still in its infancy but is growing tremendously to reach the mostly untapped market of 1.2 billion people. Invariably, the conflict between pure online retailers like Amazon and Flipkart and brick and mortar stores was bound to emerge. Unfortunately for Google's Android One, it has been on the receiving end of this friction. Leading brick and mortar retailers in India have refused to sell Android One handsets ever since the US company chose to launch its products exclusively online. The three Android One makers in India — Micromax, Karbonn and Spice — launched their handsets exclusively online in mid-September. When sales did not meet their expectations, they decided to release their products via the brick and mortar store channel. However, smaller retailer and mom-n-pop shops have decided to show their displeasure at having being left out of the launch by deciding not to stock Android One. The Android One phones, announced at the most recent Google I/O, are Google's attempt to bring stock Android (as on Google's Nexus devices) to emerging markets, with competent but not high-end phones.

2 of 53 comments (clear)

  1. ...or maybe by Anonymous Coward · · Score: 2, Insightful

    they refuse to stock it because it didn't sell well online. Who wants to have unattractive inventory?

  2. Re: Good thought. by SourceFrog · · Score: 3, Insightful

    These people likely don't know what smartphones are

    Wow, good to know stone-age ignorance is alive and well still. Are you trolling or genuinely 'that ignorant'?

    "India Has Higher Smartphone Usage Than the US: Study"

    "Smartphone users in the country have among the highest rates of smartphone usage daily globally, spending over three hours on an average on their devices" - http://gadgets.ndtv.com/mobile...

    "Smartphone explosion in 2014 will see ownership in India pass US " ... "Phone users in India and China will together buy more than 500m smartphones in 2014, comprising half of the total that will be sold in 47 key countries" - http://www.theguardian.com/tec...

    But yeah, those primitive brown won't even know what a smartphone is hurr hurr

    --
    My other UID is three digits.