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IoT Is the Third Big Technology 'Wave' In the Last 50 Years, Says Harvard
dcblogs writes: The Internet of Things (IoT) may be more significant in reshaping the competitive landscape than the arrival of the Internet. Its productivity potential is so powerful it will deliver a new era of prosperity. That's the argument put forth by Michael Porter, an economist at the Harvard Business School and James Heppelmann, president and CEO of PTC, in a recent Harvard Business Review essay. PTC is a product design software firm that recently acquired machine-to-machine firm Axeda Corp. In the past 50 years, IT has delivered two major transformations or "waves," as the authors describe it. The first came in the 1960s and 1970s, with IT-enabled process automation, computer-aided design and manufacturing resource planning. The second was the Internet and everything it delivered. The third is IoT. That's a strikingly sweeping claim and there will no doubt be contrarians to Porter and Heppelmann's view. But what analysts are clear about is that IoT development today is at an early stage, perhaps at a point similar to 1995, the same year Amazon and eBay went online, followed by Netflix in 1997 and Google in 1998. People understood the trend at the time, but the big picture was still out of focus.
Shill says shilled product is the "next big thing," let's listen!
Wow, an article hyping a fork of the internet that is all...hype!
Let's say 2-10% of the total population use devices to actually control or monitor web-connected appliances. That's not where the market is.
It's all about the 100% of the population are subjected to an unending bombardment of ads on their refrigerator and microwave screens, based on personal data profiles garnered from same-said appliances associated with other known user info. Universal real-time context-based marketing. SCORE!
This isn't about technology. It's about marketing, pure and simple.
Scruting the inscrutable for over 50 years.
As far as I can tell, "Internet of Things" is at present a purely marketing term, and something bandied about by people who are telling us how awesome the future will be and what we'll be using.
Is it a real thing? Is this what people actually want? Or is this just hype and bullshit?
Me, I'm more thinking this falls into the category of most forms of prognostication, isn't as inevitable or desired as people think, and a whole bunch of people are making money by talking about "Interwebs of Stuff".
It's hard not to see this as so much marketing crap, and something for the analysts to talk about that, as usual, they have no idea if it's real or not but need to sell their services.
Lost at C:>. Found at C.