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Starbucks Testing Mobile Order and Pay In Portland On iOS

qubezz writes For those who just can't wait in line, Starbucks announced today that the caffeinated city of Portland will be the first stop in the roll-out of an app for ordering drinks from your mobile device (iPhone only, Android anticipated in 2015). Not a delivery service — it appears your pre-paid drink will be waiting at the end of the bar for the asking. The cost? The app won't operate unless you allow it access to GPS location services, potentially turning every coffee consumer's device into a tracking beacon. For the rest, there's still the independent site mapping which Starbucks are currently open.

40 comments

  1. Yeah by Anonymous Coward · · Score: 0

    Like the majority care about the potential of tracking when free things are involved.

  2. Oh Yeah! by Anonymous Coward · · Score: 0

    Shut up and take my money.

  3. Opening sentence doesn't help... by rhsanborn · · Score: 1

    For those who just can't help writing condescending opening lines... Isn't technology supposed to make our lives easier? This sounds darned convenient. I suspect location services are to ensure you're within range.

    1. Re:Opening sentence doesn't help... by __aanbvm4272 · · Score: 1

      I can hear it now, every time you drive near a Starbucks your phone texts you a coupon. .

    2. Re:Opening sentence doesn't help... by omnichad · · Score: 1

      Or to have it automatically choose the location for you rather than doing a zip code search.

  4. I thought by Anonymous Coward · · Score: 0

    The reason people pay exorbitant fees for shitty coffee at Starbucks was to dress like a hipster and stand in line on your iPhone for a long time so everyone sees you and then talking to the barista about the latest fad indie rock group once you finally get to the front of the line.

    1. Re:I thought by Anonymous Coward · · Score: 0

      Maybe you should try meeting some actual people instead of parroting stereotypes you saw on TV and your grandfather's Facebook posts.

    2. Re: I thought by Anonymous Coward · · Score: 1

      Have you ever actually BEEN to a Starbucks?? GP post is dead accurate, although it forgot to mention leaving your MacBook on the table for everyone to see.

    3. Re: I thought by Anonymous Coward · · Score: 0

      Pics or didn't happen.

    4. Re:I thought by Nexus7 · · Score: 1

      Well I happen to like Starbucks coffee, and so do many other people; but obviously you were trolling. Starbucks however, doesn't seem to think highly of selling coffee. I think there is honor in selling coffee (a little over the top there). But Starbucks wants to sell merchandise, breakfast sandwiches, and soon lunch sandwiches, and books. Mr. Schulz wrote two books, not sure why, they want to sell these books. Also peppermint mochas and frappuchinos.

      As long as they keep a neat place with the heat going in December and lots of chairs, and the coffee (which as I mentioned, I like), it's OK to be there if you aren't a hipster, or own an i-device, and all that nonsense. You can even pay with your app or whatever if you want, I won't judge.

  5. Location services could be abused, but have a vali by Anonymous Coward · · Score: 1

    Starbucks has a valid interest in making sure the shop that makes your coffee is the same one you're going to walk into when you want to pick it up. That helps them avoid making drinks that will never be consumed and helps customers avoid accidentally ordering from the wrong location.

    They certainly could -- and very well might -- abuse access to your location data. But it's disingenuous to talk about such misuse without acknowledging that there is a perfectly valid reason from them to have that data during the normal use of the app, and that there's no more-specific permission they could request via the phone OS that would limit their access to only that specific use.

  6. Tracking Beacon? by Mr.+Sketch · · Score: 4, Insightful

    potentially turning every coffee consumer's device into a tracking beacon

    Sensationalize much? Maybe it's just to tell which Starbucks you're closest to so it know where to place the order or narrow down the nearby store results? That would be the more likely reason.

    Do people seriously think that any app requesting location services is turned into an always-on tracking beacon sending their every move back to Big Data(tm)?

    1. Re:Tracking Beacon? by __aanbvm4272 · · Score: 0

      YES Big Data sells Have many Starbucks today Mr.Sketch?

    2. Re:Tracking Beacon? by Anonymous Coward · · Score: 0

      Do people seriously think that any app requesting location services is turned into an always-on tracking beacon sending their every move back to Big Data(tm)?

      Only a fool would assume otherwise.

    3. Re:Tracking Beacon? by Bogtha · · Score: 1

      Are you willing to let Starbucks decide how much they can peek at your location data without even knowing if/when it's happening?

      iOS doesn't let you do that. It differentiates between looking up the user's location when the application is in the foreground (i.e. what this application needs to find your nearest store when preordering), and tracking the user's location when it's running in the background. The user has to explicitly grant permission to the application to do each of these things.

      I'm actually working on a similar application for one of their competitors right now. Yes, we ask for the user's location. Yes, it's to find the nearest store. No we can't track you. And to be frank, it's ridiculous to think that we would care enough to do this. The people who commission these applications want to sell you coffee, not stalk you.

      would you resist the temptation and never once peek at other times?

      Except it's not a case of "peeking". You've actually got to build a considerable amount of infrastructure to track people. Even if they ask for and obtain the user's permission to track them in the background, that doesn't magically create servers to record this data and user interfaces to look people up. Do you expect the marketing manager to convince her bosses to drop another 100K on building this functionality because she's nosy? There has to be a business case for it to be built.

      --
      Bogtha Bogtha Bogtha
    4. Re:Tracking Beacon? by Anonymous Coward · · Score: 0

      Who is the Starbucks competetior your are currently developing this for so that i can make sure never to buy coffee from them ever again either?

    5. Re:Tracking Beacon? by AmiMoJo · · Score: 1

      Do people seriously think that any app requesting location services is turned into an always-on tracking beacon sending their every move back to Big Data(tm)?

      It won't be always on, but I'd be amazed if it uses an offline database to find the nearest cafe. You can bet that Starbucks is loving that data too, because a lot of people will make orders from home which tells them not only where they live but what demographic they are likely to be in, how far they are willing to travel etc. I expect they will see a lot of hits from university campuses too. Expect carpet bombing with flyers to follow.

      They can probably sell a lot of the data too. For example, say they notice that a lot of people travel from A to B at the weekend. That's valuable data for other retailers, or public transport companies, or road planners. You get to pay them for rather bitter and unpleasant coffee, and then they get to sell your data on top of that. Don't worry, I'm sure it's "anonymized".

      --
      const int one = 65536; (Silvermoon, Texture.cs)
      SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
    6. Re:Tracking Beacon? by Bogtha · · Score: 1

      Oh stop being so overdramatic. If you don't want an application to know your location, then tap "No" when you are asked for your permission. Or simply don't install the application. Applications can't access your location without your explicit consent. Nothing nefarious is happening here.

      --
      Bogtha Bogtha Bogtha
  7. Starfucks ;) by Anonymous Coward · · Score: 0

    Would you like an XXXtra large latte? With extra foam?

  8. Do not want by MrLogic17 · · Score: 2

    I'm seeing single-store apps to order & pay all over the place. Wendy's, Burger King, now Starbucks...

    Why would I want to have a different app for every single store I visit? That's why I have cash & common credit cards - they work everywhere.

    Do not want. Doomed to fail.

    1. Re:Do not want by Anonymous Coward · · Score: 0

      The same reason loyalty cards, whether of the plastic or stampable paper variety, are valid only for one chain at a time. It's a token of your loyalty: you carry the card or the app, and you see it when you go through your wallet or phone, and you're reminded of Your Brand. If they can get you to carry a card or an app, you'll come back. Often.

      Most people fall into routines: they drive through to McD's every day for a McBreakfast to eat on the commute and stop at Starbucks for that first coffee of the day; maybe they go back in the afternoon, maybe they go to their favorite lunch joint with their cubemates from the office. They go to a limited number of places in a set routine out of habit. They identify with those places and will put the apps on their phone because they feel loyalty to those places.

      You'd be surprised how loyal many people are to Starbucks, their glucose-and-caffeine (read:dopamine) provider of choice.

    2. Re:Do not want by Anonymous Coward · · Score: 0

      I'm seeing single-store apps to order & pay all over the place. Wendy's, Burger King, now Starbucks...

      Maybe something like a web browser?

  9. Does this mean? by Anonymous Coward · · Score: 0

    Does this mean they can fire some cashiers and save some money, if enough people pay by mobile?

  10. Re:Location services could be abused, but have a v by Anonymous Coward · · Score: 0

    They're not trying to be the "moral police", you stupid fuck. They're trying to make sure that your order gets made in the store you're walking into, not the one two blocks down the street from the one you're walking into. That was right there in the GP's comment that you quoted but obviously didn't bother to read.

  11. Portland by Anonymous Coward · · Score: 0

    I want a to eat a Maine lobster. Oh, not that Portland?

    1. Re:Portland by 93+Escort+Wagon · · Score: 1

      I want a to eat a Maine lobster. Oh, not that Portland?

      You can certainly get Maine Lobster in Portland, Oregon. However everyone nearby will stare at you while simultaneously registering their passive-aggressive disapproval to their Twitter feeds. #LobstersArePeopleToo

      --
      #DeleteChrome
    2. Re: Portland by Anonymous Coward · · Score: 0

      I'm from Portland, ME and it's always kind of annoyed me that even though we are the original 'Portland' the other one gets all the attention. :)

    3. Re: Portland by Anonymous Coward · · Score: 0

      I'm from Portland, ME and it's always kind of annoyed me that even though we are the original 'Portland'

      Dorset called. Something about you being a fat, ignorant idiot.

    4. Re: Portland by Anonymous Coward · · Score: 0

      I'm from Vancouver. When I tell United Statesians this, I usually have to qualify it as "the real" Vancouver... cause otherwise they seem to think I live in a suburb of Seattle.

  12. Tracking Beacon? by Anonymous Coward · · Score: 0

    I think the key here is "potentially." Are you willing to let Starbucks decide how much they can peek at your location data without even knowing if/when it's happening? If you had unfettered, effectively anonymous access to the current location of with the understanding that it was to facilitate locating each other for meetings, would you resist the temptation and never once peek at other times?

  13. But... Portland has GOOD coffee shops. by bADlOGIN · · Score: 1

    Seriously. Why even bother with the Pacific NW? They should try to pilot that on the Charbucks zombies in dense flyover country. Or the mid-west.

    --
    *** Sigs are a stupid waste of bandwidth.
  14. Fuck Starbucks by hughbar · · Score: 0

    They've 'managed' [in all the senses] to avoid paying taxes in the UK, so there's no reason to buy their weak, frothy, expensive, faux-hip coffee from them. Go away.

    --
    On y va, qui mal y pense!
  15. Wi-fi? by Midnight+Thunder · · Score: 1

    They could have probably achieved the same thing by just having people use their wifi service? No GPS needed. The bonus is devices such as tablets could be used too. Sure it would mean needing to sign into wifi, but maybe giving people choice between wifi and GPS?

    Maybe as an extension, they could even have someone walk the line, in busy locations, taking orders on a tablet, equipped with a card reader?

    --
    Jumpstart the tartan drive.
    1. Re:Wi-fi? by jittles · · Score: 1

      They could have probably achieved the same thing by just having people use their wifi service? No GPS needed. The bonus is devices such as tablets could be used too. Sure it would mean needing to sign into wifi, but maybe giving people choice between wifi and GPS?

      Maybe as an extension, they could even have someone walk the line, in busy locations, taking orders on a tablet, equipped with a card reader?

      The wait in most coffee shops isn't the time to place your order, but to fill your order. Unless you're having just a straight pre-brewed cup of coffee, they aren't going to speed things up by using an iPad to take your order in line. If they do order favorites, for instance, you might be able to one tap your coffee order when you know you're about 5 minutes out from the store and walk right in and pick it up. If I'm already in the store, I'd rather just go to the front of the line and flirt with the cute baristas that seem to work in every coffee place in the world.

    2. Re:Wi-fi? by omnichad · · Score: 1

      You wouldn't even have to use their wifi service. Being in range of the hotspot's MAC address is sufficient. Although I know iOS has locked this down and it's unavailable, I'm pretty sure you can do this on Android. At 6 bytes per MAC, you could store the hotspots for every Starbucks in the US in the app with only 70KB. Or of course you could do a network lookup of the nearby access points with the correct name, but why not avoid latency and only use that as a fallback.

    3. Re:Wi-fi? by Bogtha · · Score: 1

      They could have probably achieved the same thing by just having people use their wifi service?

      The whole point of this is that you place your order before you arrive at the store. The user wouldn't normally be in range of the Wi-Fi network.

      --
      Bogtha Bogtha Bogtha
  16. Expected? by Grizzley9 · · Score: 1

    Not sure how this is newsworthy. This is what many stores already do. Panera comes to mind as well as Redbox and most big box stores with in store pickup, etc. Put in order and pickup time and pay for it with phone/cc details, then pick it up where you ordered it from. I think this should be more of an "it's about time" article.

  17. Do not want by twebb72 · · Score: 1

    Have you tried their app? I happen to live in Portland and work downtown.. the Starbucks at US Banc Corp Tower is probably the busiest in the city -- ordering ahead already saved me about 20 minutes last week.

    Doomed to fail.

    Its been a massive success for both employees and customers. This IS the way regulars will order for the foreseeable future.

    Enjoy your wait in line.