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French Publishers Prepare Lawsuit Against Adblock Plus
HughPickens.com writes Frédéric Filloux reports at Monday Note that two groups of French publishers, the GESTE and the French Internet Advertising Bureau, are considering a lawsuit against AdBlockPlus creator Eyeo GmbH on grounds that it represents a major economic threat to their business. According to LesEchos.fr, EYEO, which publishes Adblock Plus, has developed a business model where they offer not to block publishers' advertisements for remuneration as long as the ads are judged non-intrusive (Google Translate, Original here). "Several criteria must be met as well: advertisements must be identified as such, be static and therefore not contain animation, no sound, and should not interfere with the content. A position that some media have likened to extortion."
According to Filloux the legal action misses the point. By downloading AdBlock Plus (ABP) on a massive scale, users are voting with their mice against the growing invasiveness of digital advertising. Therefore, suing Eyeo, the company that maintains ABP, is like using Aspirin to fight cancer. A different approach is required but very few seem ready to face that fact. "We must admit that Eyeo GmbH is filling a vacuum created by the incompetence and sloppiness of the advertising community's, namely creative agencies, media buyers and organizations that are supposed to coordinate the whole ecosystem," says Filloux. Even Google has begun to realize that the explosion of questionable advertising formats has become a problem and the proof is Google's recent Contributor program that proposes ad-free navigation in exchange for a fee ranging from $1 to $3 per month. "The growing rejection of advertising AdBlock Plus is built upon is indeed a threat to the ecosystem and it needs to be addressed decisively. For example, by bringing at the same table publishers and advertisers to meet and design ways to clean up the ad mess. But the entity and leaders who can do the job have yet to be found."
According to Filloux the legal action misses the point. By downloading AdBlock Plus (ABP) on a massive scale, users are voting with their mice against the growing invasiveness of digital advertising. Therefore, suing Eyeo, the company that maintains ABP, is like using Aspirin to fight cancer. A different approach is required but very few seem ready to face that fact. "We must admit that Eyeo GmbH is filling a vacuum created by the incompetence and sloppiness of the advertising community's, namely creative agencies, media buyers and organizations that are supposed to coordinate the whole ecosystem," says Filloux. Even Google has begun to realize that the explosion of questionable advertising formats has become a problem and the proof is Google's recent Contributor program that proposes ad-free navigation in exchange for a fee ranging from $1 to $3 per month. "The growing rejection of advertising AdBlock Plus is built upon is indeed a threat to the ecosystem and it needs to be addressed decisively. For example, by bringing at the same table publishers and advertisers to meet and design ways to clean up the ad mess. But the entity and leaders who can do the job have yet to be found."
...as someone else will develop a list, and just a list, of hosts serving ads, and someone else will develop a plugin that can read lists of any kind to block content, with claims that the content blocked can be for adult material or any other form of objectionable content. The user will put the location of the list in to the program themselves, and they'll continue to block the content. If the list gets taken down in one place, it'll be propped-up again somewhere else, or even stale, would still be better than no list at all.
Do not look into laser with remaining eye.
In reality, the French fought hard for 45 days and suffered over 350,000 casualties.
Was that a whole 45 days, including weekends and holidays?
It must have been something you assimilated. . . .
There's really no other rational choice than to block most/all ads, in a world where ads can do just about anything they want. The annoyance and performance slowdown are trivial issues compared to the real problems. The same openness that allows Web-based ads to track you using cookies, launch plugins and pop-up windows, and prevent you from viewing content until you watch a video or wait some time, also (fortunately) allows users to fight back as a natural defense mechanism against these predatory tactics. For the advertisers to abuse this openness for their own personal monetary gain, while presuming to control what *I* run on *my* computer, while being appalled at my choice of doing the same, is ridiculous and contradictory.
Far and away the gravest problem with ads today is that the vast majority of them pose *serious* security and/or privacy issues. Most ad networks do very little to prevent bad actors from embedding malicious content that tries to exploit browser zero-days, steal cookies, track your behavior, or trick you into visiting malicious websites. Until website owners and ad networks decide to completely purge all the security and privacy risks, advertising is essentially synonymous with an opportunistic attack on each user who visits an ad-infested site.
On the open web, the only way advertisers are going to get any revenue is through earning the trust and goodwill of their customers. And we ARE customers -- customers who are currently being treated like shit. How would you like it if a car salesman walked up to you and started giving you a tattoo on the arm with the manufacturer's logo, seconds after you get out of your car and step foot on the lot? That kind of intrusive behavior should not be tolerated. And it isn't: users are doing exactly what the advertisers should expect them to do, given how they are being treated.
Ad networks should start by having a manual screening process for each entity that wants to submit ads through their network. The integrity, ownership, and status of each entity should be scrutinized to ensure that they are a legitimate business and are registered with the proper authorities. Additionally, the network should perform constant random sampling of their current ads being run, and employ experienced security auditors or penetration testers to examine the source code and other dynamic behavior of the advertisement payload on various popular browsers, to determine if it is tracking the user or malicious in any way. If it is, all further business with that partner should be stopped immediately, and the advertisement removed from the network. Website owners and users should not be the ones having to push the ad networks to remove these abusers.
The open Web is not going away. Users are in control of what displays in the web browser. Advertisers must either learn to work within a system of reasonable rules that do not attack users' systems or try to compromise their privacy, OR just keep fighting until their revenue stream is slowly strangled to death by their own despicable policies.
That was quick. An article about ads devolved faster than anticipated. On /. We strive for excellence.