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AdNauseam Browser Extension Quietly Clicks On Blocked Ads
New submitter stephenpeters writes The AdNauseam browser extension claims to click on each ad you have blocked with AdBlock in an attempt to obfuscate your browsing data. Officially launched mid November at the Digital Labour conference in New York, the authors hope this extension will register with advertisers as a protest against their pervasive monitoring of users online activities.
It will be interesting to see how automated ad click browser extensions will affect the online ad arms race. Especially as French publishers are currently planning to sue Eyeo GmbH, the publishers of Adblock. This might obfuscate the meaning of the clicks, but what if it just encourages the ad sellers to claim even higher click-through rates as a selling point?
It could be considered click fraud if you used it against your own website that you have advertising on.
But I do agree, if I was an advertiser, and this caught on, they could see a potential spike in clicks, and therefore a big jump in advertisement expenditures.
That might lead to drastically reduced payments per click for websites, or maybe the end of pay-per-click, or who knows what else?
If you were an advertiser you should reconsider using annoying adds.
Thank you, Bradley Manning, Edward Snowden and so many others, for courageously defending humanity, my freedom and more!
I don't see how it's fraud for a user to choose how to voluntarily use a service that they're not obligated to use, when there's no signed contract or even terribly binding agreement between the user and the entity from whom they're retrieving content. If the entity serving the content doesn't like what the user is doing, they're free to block the user.
Remember, these are the same people that complain when you fast-forward through commercials, and have tried to make legal arguments to prevent one from being able to do that.
Do not look into laser with remaining eye.
If you lack the technical skills to prevent me from blocking your ads, don't piss and moan if I do. If you do have the technical skills to force me to see ads, you'll never see me again because your site will be complete crap.
It's a self leveling problem.
But don't act like you are legally entitled to me seeing or clicking on ads and allowing all of the trackers and analytics companies to provide you with information. That's not my problem.
If you're a big and successful site, you won't notice the small amount of reduction in ads from me (which I was never going to click on anyway). If you're a crappy and struggling site ... well, that's kind of your problem.
Blocking those analytics and ads companies is what I'm gonna do. You do what you want to do, and either your web site will succeed or fail.
But I don't owe you advertising revenue. I don't have an obligation to your advertisers. I don't owe you a damned thing, and you don't owe me anything.
Either I can view your site with the crap blocked, or I can't. But the internet is full of other websites. Just don't expect that I'm going to give permission to 3rd parties to track me just to help you pay the bills.
Lost at C:>. Found at C.
Well, the reality is ... you as an advertiser don't get a vote what I do in my browser.
You want me to view and click ads? Well, you'll have to pay me. Paying some other guy to embed shit in his web pages which I'm "required" to view? Kind of bullshit, and not happening.
If you're not paying me, then you don't matter, and I don't owe you a damned thing.
Lost at C:>. Found at C.
That doesn't mean they're entitled to good data. Or any data at all.
In the old days, people paid for advertising, and you have no way of knowing if it worked unless you asked people. Everybody saw the same ad on TV and in the newspaper.
The modern analog on the interweb is kind of like having a bunch of advertisers put a tracking device on your car, or a tag in your ear like livestock so they can track everything that you do.
Why the fsck should we accept this just because it's digital? The answer is, we don't need to.
You want to put ads on your site? Go ahead. You think I'm not going to block them then you're a moron. You think I owe your advertisers good analytics data just so you can make money? Yeah, fuck that.
People shouldn't be willing to accept tracking, analytics, and violation of their privacy just to see a website. We don't know your privacy statement (assuming you have one), we don't know what you do with this data, and we have no recourse for what you do with it.
We wouldn't accept this is the 'real' world, but we're supposed to accept it in the digital one?
Which means the only sensible thing is to either deny them the information, or make sure their information is useless.
If your poor website goes under because your advertisers can't figure out if I wear boxers or briefs ... boo fucking hoo .
Lost at C:>. Found at C.
I don't see anything here that suggests this will employ some form of AI to determine which ads would be annoying and only click on those.
Some people are annoyed by all advertising. But other people have the checkbox set to permit unobtrusive ads. Since this extension "clicks" on ads which have been blocked, that means that the unobtrusive ads won't be false-clicked.
I find pretty much all advertising obtrusive. It doesn't necessarily make me buy shit, but advertising does influence mood. Some say only if you are malleable, but I have this nagging suspicion that it's more than that. They say that if you don't yawn when other people yawn, you may be a psychopath. I don't know that not reacting to colors and motions in typical ways makes you a psychopath, but I do think it is related to a lack of presence and alertness. Being brought to a state of alert by motion is a feature, it's what helps permit you to not get run over by some distracted moron in a parking lot for example. But it also means that moving advertisements (for example) are particularly annoying. Advertisers also exploit known effects of color to get attention and influence mood — whether it induces a sale or not, it still affects you. Or, again, if it doesn't it's because you've built some sort of structure in your brain which deadens your sensation. Otherwise, you couldn't possibly watch Ow, My Balls with 8/9 of the screen dedicated to ads.
"You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
Adblock by default has the "acceptable ads" feature which is pretty much that. I personally uncheck this box on every customer because they allow Flash ads if they aren't annoying and with flash ads the #1 source of malware it is simply irresponsible to allow them but if you care to support advertisers (which I don't***) then this combined with AB should fulfill that goal.
*** Advertisers, you stupid greedy pieces of shit, you brought this on yourself and deserve your slow death as does anybody on the net who bases their business model around you. For nearly a decade the thought never even occurred to us to block ads because they were just text or JPG hyperlinks or if you really wanted to be fancy a small looping GIF. They were so small and unobtrusive they had a negligible effect on even the shittiest dialup and since they were first party they were actually relevant, a D&D site may have a link to buy miniatures, a site for musicians footpedals and strings. Everyone got along and things ran smoothly.
But then you stupid fucks listened to the MBAs, Master of Being Assholes, who said "Fuck this being nice man, we'll pop up and under, we'll bury the content, we'll slap screaming flash vids on every page so the stupid peasants will give us money just to STFU!". It was YOU that created the pop up/under/over, it was YOU that demanded Adobe turn what was a simple video player into a code running malware delivery system so you could make "punch the clown and win an iPod" style bullshit, it was YOU that added MBs worth of bullshit to every single page, it was YOU that caused pages that should have been one to become seven, it was YOU that made simple cookies into tracking dogs, it was YOU that made pages slow to a crawl as unsecured ads from a half a dozen sites became the norm, it was YOU that made ads the #1 attack vector by not giving a shit about anything but your bottom line, it was YOU that took a business model that worked for a decade and burnt it to the fucking ground with your feces flinging short term outlook, you worthless douchebags!
So as we, the Internet users, do everything in our power to slowly but surely starve you out and make your business model a thing of the past just remember, it didn't have to be this way, it was YOU that shit on everybody and because of this we won't shed a tear, not a single fuck will be given, as you cry and whine about how poor you're becoming. You brought this on yourself, you deserve what you get, you worthless greedy fucktards!
ACs don't waste your time replying, your posts are never seen by me.
If you put stuff on an URL, and then you make the URL public (and put it on search engines), you are agreeing with the http protocol. The contract is:
"At this URL you can find public and freely available data".
That's the way http works. There is no click through contract to get to an URL and the standard is made so data can be processed easily (there are content, presentation and behaviour separated parts, and each part is designed so it is easy to extract only a subset of it). So, again, clearly the intent of the http protocol design is: "At this URL you can find public and freely available data in a format easy to process so you can use any subset of the data any way you want".
Seen in this way, an advertiser has agreed with the http "contract" by publishing the data. It should be illegal than an advertisher tries to subvert the nature of the http protocol and force you to consume content in a way that further's his interests.
This is similar to what is happening with net neutrality. People trying to subvert the design to convert a protocol into something it is not so to achieve control in the ways the protocol is used, removing control from the actual users of the protocol. They should call it something different, like "filtered internet".
When his defense asked, "Which computer has Jon Johansen trespassed upon?" the answer was: "His own."
But other people have the checkbox set to permit unobtrusive ads.
I don't, and everyone I set up doesn't either, and it isn't because I hate all Ads. It's because I hate Removing Adware and viruses.
All of the unobtrusive ad's I've seen from adblock plus contain some link to a malicious download. Don't believe me? do the VLC Test.
1) Turn on Unobtrusive ads
2) Go to Google (or Bing, or Yahoo, Or Ask, ETC.)
3) Search for "VLC Media Player" (As a side note, DuckDuckGo is the few Search engines that do this right, but still serves malicious ads once in awile. Use "Libreoffice" or "Openoffice" Instead of VLC for an example)
4) Click on the first link you see. If the first link you see is an ad, click on it.
5) Download the installer ***WARNING!! Do not run it unless you Enjoy Cleaning viruses for fun!***
6) Go to virustotal.com, and submit the file for analysis
7) Watch the detections go off the charts.
I get roughly 3-7 pc's a week in our shop infected by adware caused by malicious ads that would be otherwise considered unobtrusive. If ad firms would clean up their act, and refuse malicious content ads or obvious scams then I would be more receptive of turning it on. Until then They're no different than a trojan downloader to me.
In Soviet Russia, Trojan exploits YOU!
Ianal, but even the definition they put in their FAQ states that intent to harm the advertiser is click fraud. The do not track purpose seems like a thin veil over causing massive amounts of false clicks that harm their advertising revenue. We should certainly be able to block what gets served to our computers, but this add-on definitely crosses the line.
That would make it civil disobedience and protest then. It would only be criminal fraud if the intention was for a competitor to gain an advantage, to demand payments for it to stop, or to extract more money from advertising agencies' clients, which AdNauseum doesn't do. It'll be interesting to see how this gets treated by the press who have a vested interest in online advertising.
It would only be criminal fraud if the intention was for a competitor to gain an advantage, to demand payments for it to stop, or to extract more money from advertising agencies' clients ...
It might be illegal for merely trying to interfere with business between others (website and advertiser). Tortious interference.