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Microsoft's New Windows Monetization Methods Could Mean 'Subscriptions'

SmartAboutThings writes Since the first version of Windows, Microsoft has offered the operating system on a initial fee purchase. But under new management, it seems that this strategy could shift into new monetization methods, a subscription-based model being the most probable one. At the recent Credit Suisse Technology Conference from last week, Chief Operating Officer Kevin Turner was speaking (transcript in Microsoft Word format) to investors about the fact that Microsoft is interested in exploring new monetization methods for its Windows line of products. The company might adopt a new pricing model for the upcoming operating system, as it looks to shift away from the one-time initial purchase to an ongoing-revenue basis.

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  1. Re:Consumers are cheap by Richy_T · · Score: 5, Funny

    It will be "Freemium". $0 for the OS then extra for items as you need them:

    $5 Clippy
    $5 That search dog/Einstein/Whatever that was
    $10 Autumn leaves wallpaper
    $15 Turn off animated window effects
    $20 Control Panel with things named as you remember them
    $30 Remove Evony advertising from dialog boxes
    $60 Start menu