Microsoft's New Windows Monetization Methods Could Mean 'Subscriptions'

Posted by timothy on Tuesday December 9, 2014 @05:22AM from the get-this-free-duffel-bag dept.

SmartAboutThings writes Since the first version of Windows, Microsoft has offered the operating system on a initial fee purchase. But under new management, it seems that this strategy could shift into new monetization methods, a subscription-based model being the most probable one. At the recent Credit Suisse Technology Conference from last week, Chief Operating Officer Kevin Turner was speaking (transcript in Microsoft Word format) to investors about the fact that Microsoft is interested in exploring new monetization methods for its Windows line of products. The company might adopt a new pricing model for the upcoming operating system, as it looks to shift away from the one-time initial purchase to an ongoing-revenue basis.

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Microsoft's New Windows Monetization Methods Could Mean 'Subscriptions'

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