Fraud Bots Cost Advertisers $6 Billion

Rambo Tribble writes A new report claims that almost a quarter of the "clicks" registered by digital advertisements are, in fact, from robots created by cyber crime networks to siphon off advertising dollars. The scale and sophistication of the attacks which were discovered caught the investigators by surprise. As one said, "What no one was anticipating is that the bots are extremely effective of looking like a high value consumer."

Comments

Re:How do the criminals make moeny?

[alvinrod]

Basically they host a website and sign up with Google or some other company to display ads. Google shares some of their revenue that they receive from the companies that pay to have their ads displayed. The people committing the fraud use scripts, bots, or some other automated program to fake visits to the site and clicks on the ads, which increases the amount of money the person running the site receives.

Imagine it as if were a company that would pay you if you filled out a survey about your interests and you handed them hundreds of fake surveys in order to get more money.