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How Your In-Store Shopping Affects the Ads You See On Facebook
itwbennett writes Facebook has made several acquisitions over the years to help advertisers target their ads and extend their reach. Custom Audiences is one such targeting tool, allowing retailers to match shoppers in their stores with their accounts on Facebook. It's often done through an email address, phone number or name. Facebook won't give hard numbers, but there seems to be a lot of matching going on. For decades, marketers have been trying to understand more about what's happening at the point of sale, 'so their systems are really robust at capturing a strikingly large amount of transactions,' says Brian Boland, Facebook's VP of advertising technology.
You're pathetic.