Marissa Mayer's Reinvention of Yahoo! Stumbles

Posted by samzenpus on Thursday December 18, 2014 @11:30AM from the best-laid-plans dept.

schnell writes The New York Times Magazine has an in-depth profile of Marissa Mayer's time at the helm of Yahoo!, detailing her bold plans to reinvent the company and spark a Jobs-ian turnaround through building great new products. But some investors are saying that her product focus (to the point of micromanaging) hasn't generated results, and that the company should give up on trying to create the next iPod, merge with AOL to cut costs and focus on the unglamorous core business that it has. Is it time for Yahoo! to "grow up" and set its sights lower?

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Re:Core business? by Anonymous Coward · 2014-12-18 13:17 · Score: 5, Informative

Not anymore. Yahoo requires (yes, requires, no barely-visible option to skip) a cellphone number to sign up. Because putting your only-above-AOL-mail service behind a gate that requires giving personal information to a company infamous for shit security is a good idea, right?