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Problem Solver Beer Tells How Much To Drink To Boost Your Creativity
mrspoonsi writes When you've been stuck on a problem or that creative spark just won't come, the chances are you've turned to a cup of coffee to get things moving. A quick java infusion can certainly help, but studies also suggest that alcohol can also have a positive impact on your creative cognition. University of Illinois Professor Jennifer Wiley determined that a person's "creative peak" comes when their blood alcohol level reaches 0.075, lowering their ability to overthink during a task. Medical Daily reports that marketing agency CP+B Copenhagen and Danish brewery Rocket Brewing wanted to help drinkers reach their imaginative prime, so they decided to create their own beer to do just that. The result is The Problem Solver. It's a 7.1 percent craft IPA that its makers say offers a "refined bitterness with a refreshing finish." To ensure you reach the optimum creative level, the bottle includes a scale, which determines how much of the beer you need to drink based on your body weight. The agency does offer a word of warning though: "Enjoying the right amount will enhance your creative thinking. Drinking more will probably do exactly the opposite."
http://xkcd.com/323/
It's only off by a factor of 2... good enough for experimental physics, I suppose.
I shtink I've sholved the problem ... we had a working lunch and did some sh-sh-sh-shpit balling to come up with a creative sholooshn.
Moshtly we concluded you're a dick.
Shisherely, your shtaff.
How's that for "refined bitterness with a refreshing finish"?
Seriously, there's a massive amount of bad idea lurking in there somewhere.
Lost at C:>. Found at C.
>> java infusion can certainly help, but studies also suggest that alcohol can also have a positive impact
A better idea then: mix the two. http://en.wikipedia.org/wiki/I...
I must be one of the most creative people alive.
Plenty of way more fun things to do around here.
I'm a pretty good pool player, a few beers makes me a pool champion because it stops me overthinking the shots.
And did you exchange a walk on part in the war for a lead role in a cage? - Pink Floyd.
"Medical Daily reports that marketing agency CP+B Copenhagen and Danish brewery Rocket Brewing wanted to help drinkers reach their imaginative prime, so they decided to create their own beer to do just that."
Surely, they couldn't have another motive.
The engineering fraternity where I did my undergrad had been doing research on this topic since at least the early 1990s, and I suspect since well before that.
My understanding of their procedure was they had a couple of beers the night before ... not so much to have a hang over, and then another beer a couple of hours before the test. ... but I suspect that it's different for each person, as I've seen some amazing code come out of Swedish programmers who were completely wasted. (although, I wouldn't want to be the one to maintain it).
Build it, and they will come^Hplain.
I've heard it most along the lines of "Beer for writing, coffee for editing," but then I hang out with a lot of writers so they're biased to a certain task :D
It doesn't mean much now, it's built for the future.
At one time nobody thought anything of it if you kept a flask or a pint in a desk drawer. Nobody cared if you had a couple drinks at lunch (or just because). As long as you didn't get tipsy or do it constantly, nobody cared.
Now, even the suggestion of it has people picturing people chugging, throwing up in the trash can and getting hung over. Nobody suggested that THAT much beer was a good idea.
Thanks Slashdot. Product placement and bullshit "science" for the alcohol industry.
work in progress
When I am bowling or golfing, there is an optimal amount of intoxication that allow me to relax but not get sloppy on my form.
"Action without philosophy is a lethal weapon; philosophy without action is worthless."