How Target's Mobile App Uses Location Tech To Track You

Posted by timothy on Thursday December 25, 2014 @04:20AM from the bullseye-on-your-back dept.

An anonymous reader writes Big-box retailers are figuring out how to use mobile apps to drive in-store sales, but they're also concerned about privacy. To see how they're doing, Xconomy took Target's app for a spin on one of the busiest shopping days of the year. The app uses indoor location-mapping technology from a startup called Point Inside. The verdict? The app saved a few minutes in locating items around the store, but it would work better if it knew where shoppers (and the items on their lists) are at any time. With Apple's iBeacons set to roll out more widely, retail privacy will be a hot issue in 2015.

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Re:yea no by Anonymous Coward · 2014-12-25 05:13 · Score: 2, Interesting

> There's no reason to shop at a retailer unless you're desperate and need something now.
I shop brick and mortar because they take cash and they don't ask for my name, address and phone number.