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Bitcoin Gets Its First TV Ads

MRothenberg writes Bitcoin's not just for libertarians and drug dealers any more! Electronic payment service BitPay this week launched a campaign aimed at making Bitcoin transactions more appealing to mainstream business owners — the first time Bitcoin has been featured in a TV spot. Conceived by Felton Interactive Group, the two new ads promote Bitcoin and BitPay as a secure alternative to traditional credit-card transactions.

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  1. Re:No matter how much lipstick you put on it... by myforwik · · Score: 5, Insightful

    You clearly know nothing about economics. If pay decreased because of scarcity, so would the price of things you spent your pay on. It's a complete myth that currency has to expand with the economy. Before modern fiat currencies when gold was money the economy out grew the mining of gold, wages deceased and goods decrease in price, economic growth continued. Modern fiat currencies require no deflation because the currency is not moved but created as debt.

  2. What's in it for consumers? by timholman · · Score: 5, Insightful

    The two new ads promote Bitcoin and BitPay as a secure alternative to traditional credit-card transactions.

    Yes, BTC is exactly that for a business, but exactly what incentive does a consumer have to use it?

    Right now, if I want to buy something with U.S. dollars, I pull out my credit card or my cell phone, and I buy it. The transaction is completed in a matter of seconds (no waiting for verification via a blockchain), and if I use Apple Pay or Google Wallet, it is extremely secure.

    On top of that, if I am cheated by the merchant, I can contact the credit card company and dispute the charges. Furthermore, even if my credit card is somehow compromised, I am only liable for $50 maximum by law, without having to go to court or sue anyone.

    What does BTC do for me? First, I have to buy BTC, and then spend it quickly before the value changes. Second, if the merchant cheats me, too bad. BTC gives him all the power - transactions are irreversible. Third, if my BTC wallet is compromised, I can kiss my BTC goodbye. All of the consumer protections that I enjoy with credit cards are gone. So exactly what do I get out of the deal?

    For the average consumer, Bitcoin is a solution in search of a problem. BTC may be a great way to buy contraband, or to send money to someone in a 3rd world country, but that is hardly something the average person bothers with on a regular basis.

    Bitcoin is a niche product, and will remain so, despite every effort by BTC evangelists to persuade consumers to give them real money in exchange for their cryptocoins. Someone give me a reason to use BTC on a regular basis that doesn't involve some idealistic "screw the establishment, fiat currency is evil" rationalization. As a consumer, I don't see the point.