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Would Twitter Make President Obama 'Follow' the Tea Party If the Price Is Right?
theodp (442580) writes Giving others the impression that individuals support something that they actually don't could get you fined and placed under house arrest. But if you're Twitter, it could boost your bottom line. Gigaom's Carmel DeAmicis reports that brands pay Twitter to falsely appear in your following list, an advertising technique brought to light by William Shatner after he saw that 'MasterCard' appeared in his following list despite the fact that he didn't follow it. "By making it look like someone follows an account that they don't," writes DeAmicis, "it sends a false signal that said user cares about that brand. Although the brands are marked as 'promoted,' it's not necessarily clear that the user in question doesn't actually follow the brand. There's ethical considerations to be had. Hypothetical examples: What if you're vegan and don't want people to think you're following Burger King? Or you're the CEO of Visa and don't want people thinking you're following MasterCard? Or you're a pro-life activist and don't want people thinking you're following Planned Parenthood?" Or, if you're @BarackObama and don't want people to think you're following @TPPatriots!
In a post on a similar article posted on the Hacker News a twitter employee explains that it was a bug in an unrelated (but, IMO, equally damning) advertisement feature on their platform.
According to him it was supposed to bump the advertised pages in the "following" list of their followers to the top. In order to do so it required removing it from the current position and reinserting at the top, as (again, according to him) the "following list" is not kept whole in whatever data structure it is stored.
I say equally damning because it reinforces the idea (common in here, not so common out there) that the user is not actually the customer but the product to be sold and "monetized" the harder it can be done without scaring him out.
This should be the definite proof of that (both the bugged and the intended feature) but people will happily trade their social influence for an easy to access technological soapbox.
No judgement being passed or merit being discussed on this post, just an observation of the current standing of the whole situation.