Slashdot Mirror


Would Twitter Make President Obama 'Follow' the Tea Party If the Price Is Right?

theodp (442580) writes Giving others the impression that individuals support something that they actually don't could get you fined and placed under house arrest. But if you're Twitter, it could boost your bottom line. Gigaom's Carmel DeAmicis reports that brands pay Twitter to falsely appear in your following list, an advertising technique brought to light by William Shatner after he saw that 'MasterCard' appeared in his following list despite the fact that he didn't follow it. "By making it look like someone follows an account that they don't," writes DeAmicis, "it sends a false signal that said user cares about that brand. Although the brands are marked as 'promoted,' it's not necessarily clear that the user in question doesn't actually follow the brand. There's ethical considerations to be had. Hypothetical examples: What if you're vegan and don't want people to think you're following Burger King? Or you're the CEO of Visa and don't want people thinking you're following MasterCard? Or you're a pro-life activist and don't want people thinking you're following Planned Parenthood?" Or, if you're @BarackObama and don't want people to think you're following @TPPatriots!

1 of 121 comments (clear)

  1. Re:Why shouldnt Barack Obama follow the Tea Party? by Anonymous Coward · · Score: 5, Insightful

    They are? OK, please answer for me:

    1. Which party wants to decrease corporate money in politics?
    2. Which party is for decreasing the length of copyright?
    3. Which party supports jail time for fraudulent bankers?
    4. Which party would increase the penalty for crimes committed by corporations, instead of the current toothless fees we currently have?
    5. Which party is for reducing our illegal surveillance both here and abroad?
    6. Which party is for eliminating the NSA?

    I mean, sure, they're different on a bunch of minor crap no one (should) care about, but when it comes to major issues, they're identical.