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Sony Thinks You'll Pay $1200 For a Digital Walkman
An anonymous reader writes: The Walkman is one of the most recognizable pieces of technology from the 1980s. Unfortunately for Sony, it didn't survive the switch to digital, and they discontinued it in 2010. Last year, they quietly reintroduced the Walkman brand as a "high-resolution audio player," supporting lossless codecs and better audio-related hardware. At $300, it seemed a bit pricey. But now, at the Consumer Electronics Show, Sony has loudly introduced its high-end digital Walkman, and somehow decided to price it at an astronomical $1,200.
What will all that money get you? 128GB of onboard storage and a microSD slot to go with it. There's a large touchscreen, and the device runs Android — but it uses version 4.2 Jelly Bean, which came out in 2012. It also supports Bluetooth and NFC. Sony claims the device has 33 hours of battery life when playing FLAC files, and 60 hours when playing MP3s. They appear to be targeting audiophiles — their press release includes phrasing about how pedestrian MP3 encoding will "compromise the purity of the original signal."
What will all that money get you? 128GB of onboard storage and a microSD slot to go with it. There's a large touchscreen, and the device runs Android — but it uses version 4.2 Jelly Bean, which came out in 2012. It also supports Bluetooth and NFC. Sony claims the device has 33 hours of battery life when playing FLAC files, and 60 hours when playing MP3s. They appear to be targeting audiophiles — their press release includes phrasing about how pedestrian MP3 encoding will "compromise the purity of the original signal."
That's the genius of Hi-Res Audio, the same company can both create the problem and sell you the solution.
Sony Music releases extremely loud, clipped and generally crap sounding CDs. Then they release a Hi-Res version that also happens to be properly mixed, but you need an expensive player to listen to it.
Their plan is working. In Japan Hi-Res Audio is a big deal at the moment, but many people don't realise that it is more to do with the recordings being properly mixed and not insanely loud than it is the higher sample rate and bit depth.
const int one = 65536; (Silvermoon, Texture.cs)
SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
Guess what the price of the MZ-1 was 22 years ago?
https://en.wikipedia.org/wiki/...
http://www.minidisc.org/part_S...
Well, it was 1200$ in Canada....
I was a Sony fanboi back then and having one of the first MZ-1s was like being a space alien. Just ejecting the disc on the Metro (subway) was a reason for complete strangers to ask what it is! Fun times.
Sony, like me, now appears to be a grumpy middle-aged man with graying hair denying that it's 2015...
Mostly random stuff.
This highlights the one and only problem with Sony: It is always too expensive.
I think the product longevity issue that Sony has *might* be a slightly bigger problem. I don't have any real data other than my personal experience, but I have owned a slew of Sony products and with the exception of our two Sony CRT TVs growing up, they have all shat them selves within 18 months. The two TVs we had when I was growing up lasted for over 8 years each. I think the second one needed to have a transformer replaced at some point, but that was about $20 in the early 90's.
Other than those two products, my personal experience has been awful. I don't think I ever had a sony walkman that lasted more than 6 months due to stupid things like belt clips that were TOTALLY inadequate for doing anything other than standing still. My Sony amplifier shat itself the same month the warranty ran out. The display crapped out and was eventually repaired by re-soldering and bending the PCBs. My Sony car stereo crapped it's display about a year after I bought it. No amount of blowing, hitting, or poking around inside could fix it. The digitizer in m Sony Clie (late Palm Pilot clone) shat its self a few weeks after the rotary encoder at the base of the display filled with pocket lint and stopped working. After the Clie disaster, I have refused to buy a Sony electronic device. I'm not going to get burned again.
This one's tricky. You have to use imaginary numbers, like eleventeen... --Hobbes
to be pedantic it is actually about properly 'mastering' the audio. Generally the mix stays the same and you create different masters - from squashed to hi-res - from that.