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Radio, Not YouTube, Is Still King of Music Discovery

Posted by Soulskill on from the radio-is-that-thing-that-sits-on-your-grampa's-workbench-in-the-garage dept.

journovampire writes: We might live in an age of YouTube and Spotify being the go-to music players of teenagers, but radio was still the top method of music discovery in the U.S. last year. According to the research, "59% of music listeners use a combination of over-the-air AM/FM radio and online radio streams to hear music," and "243 million U.S. consumers (aged 12 and over) tune in each week to radio – 91.3% of the national population tuning in across more than 250 local markets."

3 of 126 comments (clear)

  1. Broadcast Radio? Eeew.... by Lumpy · · Score: 3, Insightful

    Sirius/XM? yes. Why anyone would tolerate 10 minutes of music 10 minutes of DJ chatter, and 40 minutes of commercials I will never understand.

    --
    Do not look at laser with remaining good eye.
  2. Re:Sure! by Anonymous Coward · · Score: 2, Insightful

    I'd wager dollars to donuts that the ad council for radio advertising funded this so called research study

  3. Re:Broadcast Radio? Eeew.... by smooth+wombat · · Score: 4, Insightful

    Why anyone would pay for something they can get for free I will never understand.

    --
    We will bankrupt ourselves in the vain search for absolute security. -- Dwight D. Eisenhower