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Radio, Not YouTube, Is Still King of Music Discovery

journovampire writes: We might live in an age of YouTube and Spotify being the go-to music players of teenagers, but radio was still the top method of music discovery in the U.S. last year. According to the research, "59% of music listeners use a combination of over-the-air AM/FM radio and online radio streams to hear music," and "243 million U.S. consumers (aged 12 and over) tune in each week to radio – 91.3% of the national population tuning in across more than 250 local markets."

11 of 126 comments (clear)

  1. Sure! by Frosty+Piss · · Score: 5, Funny

    Next thing you know, there will be a story about how a lot of people still buy books and go to libraries!

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    If you want news from today, you have to come back tomorrow.
    1. Re:Sure! by Anonymous Coward · · Score: 2, Insightful

      I'd wager dollars to donuts that the ad council for radio advertising funded this so called research study

  2. URL Broken by retroworks · · Score: 2

    Can't read the article

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    Gently reply
    1. Re:URL Broken by Rei · · Score: 3

      Yeah, I wanted to write some remark about me finding most of my new music and bands by going to concerts for other bands that I like and being unexpectedly impressed by the opening act, which is something that if a person does iteratively is a way to pretty much ensure they ends up a hipster who's crazy into bands that nobody else has ever heard of. ;) Then thought, well, what if "at concerts" is an actual category in the study? I didn't want to get a bunch of snide "RTFA" remarks, so I went to check out the article... and saw a nice demonstration of Slashdot's lack of proofreading, to the point of not even checking whether their URL is malformed.

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      It's times like this I wish I had a friend named 'The Professor'.
  3. Broadcast Radio? Eeew.... by Lumpy · · Score: 3, Insightful

    Sirius/XM? yes. Why anyone would tolerate 10 minutes of music 10 minutes of DJ chatter, and 40 minutes of commercials I will never understand.

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    Do not look at laser with remaining good eye.
  4. Nice try failing radio media companies by EmperorOfCanada · · Score: 3, Interesting

    I simply don't hear radio much anymore. My kids don't listen to it, I don't hear it in cars driving by, I don't hear it much in stores, and I certainly don't listen to it.

    But the simple numbers that tell an absolute and unmanipulable truth is the advertising revenue. Every other statistic is a complete and total fabrication created in an effort to prevent the total freefall of existing sales and stock prices. A great example of these desperadoes is that they often show revenues from 2009 to the present. This makes it look like a growth industry but in reality it is a recovery from the disaster that was 2008.

    Quite simply people don't want to be told by a bunch of baby boomers what music to listen to. They have a device in their pockets that gives them total control. Remember these are the same sort of people who loved putting one good song on each CD so that people were effectively paying $20 per song.

  5. Listening, maybe. Discovery, no! by whoever57 · · Score: 2

    I use Pandora continuously at work, and I have discovered new music through it.

    Radio, on the other hand, even if you hear a piece of music that you like, the chance of actually being told the name of the artist is close to zero. So, there is no chance to really "discover" music.

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    The real "Libtards" are the Libertarians!
  6. Re: Figures... by Gavagai80 · · Score: 2

    Even many people who have kindles are still collecting dead tree books -- my dad for one. And while I sometimes read on my tablet, I'm currently reading a dead tree book I got for Christmas. And every time I go to the library, there are a lot of people there holding a lot of dead trees. Just because something has lost marketshare from a monopolistic starting point doesn't mean it's gone or disappearing. It's like saying nobody uses Microsoft Windows anymore.

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  7. Re:cars by Opportunist · · Score: 2

    Talk to? By phone or how? Judging from what I've seen on US roads it seems to be illegal to transport more than one person per car.

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    We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
  8. Re:Broadcast Radio? Eeew.... by smooth+wombat · · Score: 4, Insightful

    Why anyone would pay for something they can get for free I will never understand.

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    We will bankrupt ourselves in the vain search for absolute security. -- Dwight D. Eisenhower
  9. So? You don't need to read it.. by s.petry · · Score: 2

    This is plain old common sense. What you will see on Youtube is what other people already listen to.. alot. On a new computer I'm inundated with suggestions for Taylor Swift and Niki Minaj(sp? don't worry, I don't really care). You don't run across anything "new" when what's "popular" is always suggested. Skimming radio stations gives you new things, and has since the advent of Radio.

    I quoted "popular" very intentionally by the way. Popularity is not just what people listen to, but what people want people to listen to especially in with certain genres (see the 2 names mentioned above). A rare few have any talent at all (Taylor Swift as far as I know writes most of her music), and the majority are spoon fed music and lyrics and only provide a face someone likes (see the other name mentioned).

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    -The wise argue that there are few absolutes, the fool argues that there are no probabilities.