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Tesla To Produce 'a Few Million' Electric Cars a Year By 2025

HughPickens.com writes: Reuters reports that Elon Musk, speaking at an industry conference in Detroit, said Tesla may not be profitable until 2020 but that Tesla plans to boost production of electric cars to "at least a few million a year" by 2025. Musk told attendees at the Automotive News World Congress that "we could make money now if we weren't investing" in new technology and vehicles such as the Model 3 and expanded retail networks.

Musk does not see the Chevrolet Bolt as a potential competitor to the Model 3. "It's not going to affect us if someone builds a few hundred thousand vehicles," said Musk. "I'd be pleased to see other manufacturers make electric cars." On another topic, Musk said he was open to partnerships with retailers to sell Tesla vehicles, but not until after the company no longer has production bottlenecks. "Before considering taking on franchised dealers, we also have to establish (more of) our own stores," said Musk adding that "we will consider" franchising "if we find the right partner." Musk did not elaborate, but said Tesla "is not actively seeking any partnerships" with other manufacturers "because our focus is so heavily on improving our production" in Fremont. Last year, Tesla delivered about 33,000 Model S sedans and said the current wait for delivery is one to four months. Tesla has already presold every Model S that it plans to build in 2015. "If you ordered a car today, you wouldn't get it until 2016."

9 of 181 comments (clear)

  1. Tell me it ain't so, Elon! by 140Mandak262Jamuna · · Score: 4, Insightful
    No, no, no. Please don't consider franchising or dealing with the devil called auto dealers. For country that loves the automobile, where automobile is the second most expensive thing one buys in a life time, given the love and joy and pleasure the car brings to so many Americans, it is shameful we dread the auto buying experience. We always leave feeling we have been over charged a thousand or two. The auto dealers are the trolls living under the bridge, demanding their pound of flesh for us to get our beloved automobiles.

    We were hoping we found a giant killer, a veritable David against Goliath, a David on our side. Now you eh, tu! Elon? Don't. Break their back. Bring national direct auto buying directly from the manufacturer to the nation that deserves it. It is long past time, we let the free markets to be free.

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    sed -e 's/Chuck Norris/Rajnikant/g' joke > fact
    1. Re:Tell me it ain't so, Elon! by RalphSlate · · Score: 3, Insightful

      Your vision may be clouded by Elon Musk's cool name and your belief that he is good, not evil. Picture Jack Welch as the head of Tesla instead. Now picture that you're considering buying a Tesla dealership. You pay your franchise fee (maybe a few million), you sign your agreement (which states that Tesla retains the rights to sell directly), you build your building, and you start selling your cars. Turns out that you are pretty good at your job, and your dealership becomes a top-selling Tesla dealership.

      Jack Welch checks his monthly reports and says "hmm, look at the Anytown USA territory. Everyone down there wants one of our cars. Let's open a company storefront down there - we can sell for less than our franchise and make more money". Sorry, you're out of business, and probably bankrupt too, because you took the risk for Tesla, and they cashed in.

      My father used to own a Texaco gas station. He often competed with stations that were owned by Texaco itself. There were times when those company-owned stations would sell gas for cheaper than they would sell it to him wholesale. Corporate mentality doesn't care about anything but profit.

    2. Re:Tell me it ain't so, Elon! by 140Mandak262Jamuna · · Score: 4, Insightful

      It sounds weird, isn't it? But it works. Everyone pays price printed in the weekly circular from the grocery store, and no one haggles. Once you are sure everyone pays the same price, once you are sure the grocery store can't charge you more than the next guy, you stop haggling. The problem is not haggling, it is the secrecy. In stock market people constantly haggle, sell identical products many many times a day and all transactions are listed openly. That works. People haggle for home prices. They love it. Because in the end the price one paid is listed openly in the deed book. Haggling is not the issue, the secrecy, the ability of the dealer to take a gullible customer to the cleaners, and the feeling that you could be the gullible customer is the problem.

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      sed -e 's/Chuck Norris/Rajnikant/g' joke > fact
    3. Re:Tell me it ain't so, Elon! by Toshito · · Score: 1, Insightful

      Since, for the most part, a Tesla requires far less maintenance than a modern internal combustion car

      I don't know where that meme comes from, but on my last 2 cars and my current one (all bought brand new), I've never had a repair done that was related to the engine or transmission.

      All problems where electrical (radio, door locks, etc..), brakes (the parking brake was frozen in place) or suspension (links, ball joint).

      So appart from the 2 or 3 times a year oil change that's so cheap they can't do more than 2 or 3$ profit on, I don't see where a Tesla could bring in less work for the dealer since it has the same electrical, brakes and suspension components.

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      Try it! Library of Babel
    4. Re:Tell me it ain't so, Elon! by Carnivore · · Score: 3, Insightful

      I don't want to have to go to the dealership armed with "how to not get fucked by the dealer" materials and research from all over the web and my loins girded for battle.
      Buying my car was a terrible experience; I walked out of two dealerships because they were such abusive assholes.

      I don't want to wonder if I got a good deal. I don't want to second-guess my choice. I want to go to the Tesla store and chat with the associates who know their stuff. Get a test drive. Share the office lunch--Best sliders ever! Thanks, Kat! Configure the car how I want it, get it delivered. Perfect.

      No pushing to get me to buy some random car that happens to be taking up space on the lot. No attempting to intimidate us by suggesting that my wife maybe can't do an interest calculation, then getting offended when she drops her astrophysics PhD on the table. Never again. Tesla really has to badly fuck the Model 3 up for me not to buy one.

  2. Re:math by Bing+Tsher+E · · Score: 3, Insightful

    If these cars are so wildly popular that they're selling out and there is a long waiting list, perhaps we should end the $10,000 subsidy which was intended to encourage purchase of these vehicles.

    Seems they would sell fine without the subsidy.

  3. Re:Not if gas stays under $2/gallon by cellocgw · · Score: 4, Insightful

    What does Elon know that we don't know in regards to oil prices? He ain't selling that many cars if oil stays under $50 a barrel, the demand just won't be there.

    While I agree that the preponderance of USA car-buyers are in fact that stupid, i.e. basing their purchase choice on an incredibly volatile price index, I would argue that the intersection of said morons with the set of people who have seriously considered an electric are is vanishingly small.

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    https://app.box.com/WitthoftResume Code: https://github.com/cellocgw
  4. Few Million a Year is a BIG Stretch Goal by Koreantoast · · Score: 5, Insightful

    I have tremendous admiration for Elon Musk and Tesla, but ramping up production to that of a top five or even top ten automobile manufacturer is almost unrealistically ambitious. Building up the supply chain for the materials, hiring and training workers, setting up factories, etc... these are things that take years to do even under ideal circumstances. The fact that they're having difficultly with numbers and quality at such a small batch just makes it more complex.

    I've also talked with a few industrial engineers that specialize in this type of manufacturing, and at least based on the videos released, the way his assembly lines are setup right now are not going to scale up well. For him to meet his production goals, he's going to have to completely redo the way he does fabrication and final assembly. Should also be pointed out too that the NUMMI plant they're operating out of produced at its peak 6,000 vehicles a week: a healthy number, but an order of magnitude lower than his goals. He will have to expand, probably build more factories, and that will take time. Again, these are just the issues of the factory, it doesn't even go into the other issues.

  5. Re:More EVs = More Infrastructure = More Sales by Anonymous Coward · · Score: 4, Insightful

    GM has a crap Volt and a concept car Bolt which wont even be selling for another two years.... GM is not a competitor to Tesla - Teslas competitors are BMW, Audi, Lexus and Tesla is destroying them