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Amazon Plans To Release 12 Movies a Year In Theaters and On Prime
An anonymous reader writes "Amazon has announced that it will begin to produce and acquire original movies for theatrical release and early window distribution on Amazon Prime Instant Video. From the article: "This is a big move from Amazon, as it seeks to narrow the theatrical release window to between four and eight weeks. It can often take up to a year for films to land on subscription video-on-demand (SVoD) services such as Netflix and Amazon Prime Instant Video, however they do typically land on DVD/Blu-ray within around four months. Production for the aptly titled 'Amazon Original Movies' program will kick off in 2015, and plans are afoot to create around a dozen original titles for release in cinemas each year."
Thanks for the Amazon ad!
How is it an ad if they aren't selling anything yet?
Anyway, I wish Amazon the best of luck. The incumbent film studios don't release many films for home streaming because they think people will have to go to the theater or buy the DVD. Instead, they are getting some competition that is willing to give customers what they what.
WB and UPN, and they were already experienced players in the industry.
In times of rapid technological change, being an "experienced player" is often an impediment, not a benefit. Just ask Borders and Barnes&Noble.
Did anyone notice during the Sony Pictures mess a revealed a gross margin of around 50%? And it seems Amazon has a captivate market plus millions of eyeballs a day to freely impress marketing upon, whereas traditional studios have to pay-per-eyeball to get the word out.
Pretending this is my office full of bitter coworkers..
The filmmakers would generally prefer theatrical, since it has the best reach, tends to present the work in the highest quality, and contractual royalties and residuals are most favorable to theatrical release.
The studios (the "producers" and production companies) are indifferent, they like making money off the movie wherever. They prefer theatrical because theatrical usually produces the most revenue but this isn't always true for all films.
The distribution companies would love to launch everything day-in-date, and they love streaming since they usually get a fatter cut of the revenue.
The theaters (the "theatrical exhibitors") are hell bent against day-in-date streaming because they believe they'll lose attendance to it. When a studio attempts to release a movie day-in-date on streaming or DVD, like Universal tried to do with Tower Heist, the theaters band together and refuse to release the movie. Theater chains generally won't agree to screen a film without a contractual blackout period.
Don't blame me, I voted for Baltar.