Smartphones, Tablets and EBay Send SkyMall To Chapter 11

alphadogg writes SkyMall, the quirky airline catalog, looks as though it may be grounded before long. Parent company Xhibit has filed for Chapter 11 bankruptcy protection and seeks to sell its assets. In an SEC filing, Xhibit explains that it has fallen victim to an "intensely competitive" direct marketing retail industry that now includes the likes of eBay and Amazon.com. Smartphones and tablets are largely to blame for SkyMall's downfall, according to the SEC filing. "Historically, the SkyMall catalog was the sole in-flight option for potential purchasers of products to review while traveling. With the increased use of electronic devices on planes, fewer people browsed the SkyMall in-flight catalog."

Comments

Make Yourself Known

[Mr D from 63]

OK, I've always wondered who actually has ever bought anything from Skymall. I mean, we've all looked, but who has actually done the deed?

Anyone? Don't be afraid to admit it... come out of the shadows and confess.

Re:Or:

[fermion]

This seems to be the narrative that the parent company, Xhibit Corp,is pushing. Perhaps blaming 'the market' will help it in bankruptcy with creditors, and protect the owners from personal liability.

What is not being widely reported is that Xhibit Corp sold the customer loyalty fulfillment part of the business last year for around $20 million. This was the unit that apparently generated the vast majority of the revenue and probably all the profit. Why would a firm who expected to stay solvent sell of the unit that generated most of the revenue, a unit with guaranteed sales?

It really seems like a scam to create liquidity of the profitable assets and then screw the creditors. The fact that the business was a failing was probably known at the time of the sale. For instance, it was probably known that Southwest Air was going to stop carrying the catalog.