Google, Amazon, Microsoft Reportedly Paid AdBlock Plus To Unblock

RoccamOccam writes with the following news from The Register: Internet giants Google, Amazon, Microsoft and Taboola have reportedly paid AdBlock Plus to allow their ads to pass through its filter software. The confidential deals were confirmed by the Financial Times, the paper reported today [Paywalled]. From the Register's article: Eyeo GmbH, the German startup behind Adblock Plus, said it did not wish to comment. So far more than 300 million users have downloaded its software, it said. The add-on is free to download, with Eyeo generating revenue through its "whitelisting" programme. Companies can request their ads to be unblocked as long as they comply with AdBlock's "acceptable ads" policy. Large companies pay a fee for the service.

Comments

Re:There is no such thing as an unobtrusive ad

[Zalbik]

There is no such thing as an "unobtrusive ad."

That very term is offensive and is an oxymoron.

obtrusive (adj.): noticeable or prominent in an unwelcome or intrusive way.
advertisement (noun): a paid announcement, as of goods for sale, in newspapers or magazines, on radio or television, etc.
oxymoron (noun): a figure of speech in which apparently contradictory terms appear in conjunction

You misunderstand the definition of one of the words you are using.