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Google-Advised Disney Cartoon Aims To Convince Preschool Girls Coding's Cool
theodp writes: Cereal and fast food companies found cartoons an effective way to market to children. Google is apparently hoping to find the same, as it teams with Disney Junior on a cartoon to help solve its computer science "pipeline" problem. The LA Times reports the tech giant worked with the children's channel on the new animated preschool series Miles From Tomorrowland, in an effort to get kids — particularly girls — interested in computer science. The program, which premieres Friday, introduces the preschool crowd to Miles Callisto, a young space adventurer, and his family — big sister (and coder extraordinaire) Loretta and their scientist parents Phoebe and Leo. Google engineers served as consultants (YouTube video) on the show. "When we did our computer science research, we found the No. 2 reason why girls in particular are not pursuing it as a career is because their perception was fairly negative and they associated it as a field for boys," said Julie Ann Crommett, Google's program manager for computer science in media. Can't wait for the episode where Google and Disney conspire to suppress Loretta's wages!
Any industry White Males work in needs to be diversified.
Presently 12% of men older than 45 in the US, by US Census data, have never married and will never have kids. 1955 - 1995 that was >5%. Demographic is half poor, half in the 80th percentile of wage earners.
The trend is, about a third of Men in the US will never marry, never have kids; if you're in highschool in grade 8-12, chances are, one in three guys will never have kids or marry. Majority is white.
Japan - same numbers, they're presently at 25% over 45 never married no kids, about 50% of men will never marry, never have kids.
That doesn't include half of the children in this country are being raised without a father in home.
Keep up the great diversification work, the last time we had this many men without families was the dark ages. As those men age, they realize they have nothing to lose. This creates instability, you are creating a demographic nightmare that will cause a lot of people to end up dead.
I'd say it probably has more to do with equal opportunity laws not being excempted by H1B hire status.
Specifically, gender demographics biting them in the ass in this industry.
(Evil Human Resources Drone #1)
"We need more H1Bs to keep wages cheap--- But OMG-- Most of the H1B applicants are male too! That means we have to pass over H1B applicants TOO to meet our new PR demographic split!"
(Evil Human Resources Drone #2)
"Hey, I have this great idea! Let's use H1B labor NOW to drive down the wages of IT industry wide-- while simultaneously encouraging local girls to become technology experts! In 10 to 15 years, we will have enough female applicants that we dont have to pass up top talent when we see it because it's the wrong gender, AND wages will ALREADY be in the toilet!"
(Evil CEO)
"Brilliant!"
You wanna know why programming is thought of as a field for boys? Because to be really good at programming takes an almost obsessive devotion to honing your craft at a young age, and girls are far too social to spend their summers in front of a computer in the basement.
As a side note, this "everyone can code" stuff irritates the hell out of me. Yes, everyone can code just like everyone can play Chopsticks on the piano. But there's a world of difference between the coding that "everyone can do" and the kind of skill and breadth of knowledge required to land a job at Google.
Comment on wage suppression is spot on. These fuckers are evil. There's an agenda here, like they know they can hire women at 76% the cost of a male.
The idea is to suppress EVERYONE's wages by increasing the overabundance of programmers even more. I'm just glad my daughters didn't follow me into the field.
"Transparent" is a shit show that trades on every stereotype going. A man in drag is NOT a transsexual.
If all boys were encouraged, why is it that only the nerdy/geeky boys really got into it ?
Have the cool kids be good at school
Have kids be unashamed about doing well in school.
If you must have a comic relief buffoon have him be good school
Do not promote ignorance and or stupidity as a good thing.
It's 2015, and most of the egregious geek stereotypes have changed significantly. But, the development and IT industries are still very similar. Development is a very solitary experience, as is IT once you get out of run of the mill support. I know I've spent stretches of a few hours digging through log files, troubleshooting an intermittent problem, etc. by myself. Even with agile development, pair/team programming, and every other coding fad that makes people work together, there is a lot of time spent alone solving problems. I like doing this -- it fits my personality type. Do most women? Probably not; I'm guessing most would rather be in social situations. Do some? Sure, I've worked with a bunch.
Being married to a female, and now having a daughter, I can safely say that men and women are very different creatures. I think women self-select out of IT and development mainly for the following reasons:
- Perceived lack of socialization, and yes, the nerd stereotypes are still there to a lesser extent.
- Especially in workplaces that suck, the work/life balance is screwed up. My wife and I both work, I'm in IT and she's got a corporate finance job. We are both incredibly lucky to have good employers who don't death-march us on a regular basis. I know many more people who don't have this luxury. If you're female, and are wired like most females, you will want to take care of your children more than spending extra hours at work. I feel that way too, and this is coming from someone who really loves my job and loves digging into strange problems.
- Women are smart, and they see the writing on the wall for the IT/dev industry. Now that it's "easy" to program an application for a phone, and more aspects of systems management are automated, there will be an inevitable reduction in employment and salaries across the board. These days, you really have to be on top of your game to stay employed at the higher salaries, and be constantly learning. There are a lot of jobs that have less of the constant retraining, are more stable, and have a better balance.
- Especially in the SV startup/web/social media sphere, the rise of the "asshole brogrammer" stereotype as evidenced by many stories all over the tech press might be scaring women away too. This is kind of the opposite end of the nerd spectrum -- now that development is open to more people, the more extroverted fratboy types who got through CS are founding startups and getting themselves into sexual harassment trouble.
Do I think any of this encouragement works? Not really. I think what would work is to keep developing girls' logic, problem solving and math skills at an early age. Those who excel at these and can handle all the other crap that comes with an IT/dev job will gravitate toward it. Others won't, and we just have to live with that.
If you have to convince a girl something is cool...it is not cool.
I object to power without constructive purpose. --Spock
Kids have very limited experience of the world, since they have only lived for a few years. Part of education is giving them experience so that they can figure out what they like.
const int one = 65536; (Silvermoon, Texture.cs)
SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC