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Google-Advised Disney Cartoon Aims To Convince Preschool Girls Coding's Cool
theodp writes: Cereal and fast food companies found cartoons an effective way to market to children. Google is apparently hoping to find the same, as it teams with Disney Junior on a cartoon to help solve its computer science "pipeline" problem. The LA Times reports the tech giant worked with the children's channel on the new animated preschool series Miles From Tomorrowland, in an effort to get kids — particularly girls — interested in computer science. The program, which premieres Friday, introduces the preschool crowd to Miles Callisto, a young space adventurer, and his family — big sister (and coder extraordinaire) Loretta and their scientist parents Phoebe and Leo. Google engineers served as consultants (YouTube video) on the show. "When we did our computer science research, we found the No. 2 reason why girls in particular are not pursuing it as a career is because their perception was fairly negative and they associated it as a field for boys," said Julie Ann Crommett, Google's program manager for computer science in media. Can't wait for the episode where Google and Disney conspire to suppress Loretta's wages!
Design shit on an iPad and give it to the "boys" to knock out some C# modules to slurp back DB2 recordsets for your shitty app. You go girl.
The really hilarious implication here is that young boys code because society portrays coding as "cool" for boys.
Really? What society is that?
Take a peek at the adolescent reality of pimply-faced, never-gonna-get-laid young geeks and the truth becomes clear: Young males code *despite* it's complete LACK of coolness ...because they like it.
And therein lies the truth of most gender-heavy careers: The issue was not, and has never been one of innate capacity. It is one if interest. And interest breeds capacity.
Men and women LIKE different things. To argue with this point is to push ideology in front of empiricism.
Young chess aficionados spend thousands and thousands of hours watching chess games. Why? Because they like it. That's why chess grandmasters are men. And it's why there are women's chess championships. To suggest that some patriarchy is at work is laughable. But feminists insist that this is the case.
We are expected to believe that 90 pound, bespectacled chess geeks who spend their days fantasizing about even having a conversation with a female are somehow intimidating women out of the field.
In software the same dynamic exists. But feminists ignore the thousands of hours that geeky teenage boys spent along staring at CRT's, look only at the hiring patterns of large firms, and cry "patriarchy".
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It's 2015, and most of the egregious geek stereotypes have changed significantly. But, the development and IT industries are still very similar. Development is a very solitary experience, as is IT once you get out of run of the mill support. I know I've spent stretches of a few hours digging through log files, troubleshooting an intermittent problem, etc. by myself. Even with agile development, pair/team programming, and every other coding fad that makes people work together, there is a lot of time spent alone solving problems. I like doing this -- it fits my personality type. Do most women? Probably not; I'm guessing most would rather be in social situations. Do some? Sure, I've worked with a bunch.
Being married to a female, and now having a daughter, I can safely say that men and women are very different creatures. I think women self-select out of IT and development mainly for the following reasons:
- Perceived lack of socialization, and yes, the nerd stereotypes are still there to a lesser extent.
- Especially in workplaces that suck, the work/life balance is screwed up. My wife and I both work, I'm in IT and she's got a corporate finance job. We are both incredibly lucky to have good employers who don't death-march us on a regular basis. I know many more people who don't have this luxury. If you're female, and are wired like most females, you will want to take care of your children more than spending extra hours at work. I feel that way too, and this is coming from someone who really loves my job and loves digging into strange problems.
- Women are smart, and they see the writing on the wall for the IT/dev industry. Now that it's "easy" to program an application for a phone, and more aspects of systems management are automated, there will be an inevitable reduction in employment and salaries across the board. These days, you really have to be on top of your game to stay employed at the higher salaries, and be constantly learning. There are a lot of jobs that have less of the constant retraining, are more stable, and have a better balance.
- Especially in the SV startup/web/social media sphere, the rise of the "asshole brogrammer" stereotype as evidenced by many stories all over the tech press might be scaring women away too. This is kind of the opposite end of the nerd spectrum -- now that development is open to more people, the more extroverted fratboy types who got through CS are founding startups and getting themselves into sexual harassment trouble.
Do I think any of this encouragement works? Not really. I think what would work is to keep developing girls' logic, problem solving and math skills at an early age. Those who excel at these and can handle all the other crap that comes with an IT/dev job will gravitate toward it. Others won't, and we just have to live with that.