What Your Online Comments Say About You
circletimessquare writes: The New York Times has a piece summarizing some recent research and recent discussion about the quality, or lack thereof, of online comments. "[Washington State University researchers] found that the comments on a public-service announcement about vaccination affected readers' attitudes as strongly as the P.S.A. itself did. When commenters were identified by their level of expertise with the subject (i.e. as doctors), their comments were more influential than the P.S.A.s. Online readers may put a lot of stock in comments because they view commenters 'as kind of similar to themselves,' said Mr. Weber — 'they're reading the same thing, commenting on the same thing.' And, he added, many readers, especially those who are less Internet-savvy, assume commenters 'know something about the subject, because otherwise they wouldn't be commenting on it.' The mere act of commenting, then, can confer an unearned aura of credibility."
Normal Person + Anonymity + Audience = Total Fuckwad
Face it, it explains everything.