AT&T To Match Google Fiber In Kansas City, Charge More If You Want Privacy
An anonymous reader writes: When Google Fiber started bringing gigabit internet to cities around the U.S., we wondered how the incumbent ISPs would respond. Now we know: AT&T has announced they will match Google Fiber's gigabit offerings in Kansas City. Of course, there are some caveats. First, AT&T's rollout may stop as it fights the Obama administration over net neutrality. Not that it would be a nationwide rollout anyway: "AT&T does not plan to offer the ultra-fast Internet lines to every home in the market. Rather, he said the company would calculate where demand is strongest and the investment in stringing new cables promised a decent return."
There are also some interesting pricing concerns. The company plans to charge $70/month for gigabit service, but that's a subsidized price. Subsidized by what, you ask? Your privacy. AT&T says if you want to opt out of letting them track your browsing history, you'll have to pay $29 more per month. They say your information is used to serve targeted advertising, and includes any links you follow and search terms you enter.
There are also some interesting pricing concerns. The company plans to charge $70/month for gigabit service, but that's a subsidized price. Subsidized by what, you ask? Your privacy. AT&T says if you want to opt out of letting them track your browsing history, you'll have to pay $29 more per month. They say your information is used to serve targeted advertising, and includes any links you follow and search terms you enter.
"AT&T may collect and use web browsing information for other purposes, as described in our Privacy Policy, even if you do not participate in the Internet Preferences program."
So, there's the $100/month 'Yup, definitely spying on you' tier where "your Internet traffic is routed to AT&T's Internet Preferences web browsing and analytics platform"(good luck finding out exactly what that entails; but it's probably bad); or the $70/month 'Ominous and vague "other purposes"' tier.
How much evil do they manage into their 'browsing and analytics platform' to be $30 worse than their baseline level of spying?
I wonder about the thought process behind this.
Our competitor launched an offering that blows everything out of the water that we offer. Let's provide a product to compete! But here's the catch: Let's make it suck! That'll show 'em.
Are consumers just that dumb or is AT&T just that arrogant?