Sony Offers a "Premium Sound" SD Card For a Premium Price
nateman1352 (971364) writes "Don't you just hate all that noise your memory cards make? No? Then you probably aren't going to want to buy Sony's new $160 memory cards, which the company brags offers "Premium Sound" that generates less electrical noise when reading data." As long as it works well with my hi-fi ethernet cable.
Of all the bullshit "high end" computer bits, this is one I might actually believe.
I wouldn't buy it, but electrical noise is actually a real problem for audio work. It's the reason a lot of high end computer sound gear is external and shielded. Higher end internal cards protect against it, but nothing protects you more than having the thing physically away from the electrically noisy environment that is your computer.
I can't think of any case I'd be using an SD card and would care about sound quality to that level, but that an SD card could generate noise and that it could interfere with some other audio source, I can see that.
First of all, let me start by saying I'm sure, just like everyone else, that these devices have no practical effect on the audio produced by pretty much any practical system. That said, people seem to be confused about the nature of noise in a system.
As the story correctly notes, digital systems are inherently noise resistant, and often include error correction. There is no SD card or cable in the world that will help improve digital transmission if all the data is already being successfully transmitted. However, analog systems are susceptible to noise. In fact, a significant amount of analog design is dedicated to dealing with noise. In addition to random noise, which is introduced by thermal movement or other random processes in the devices, analog signals are also susceptible to interference, or other nearby signals which can corrupt the analog signal. Nearby electromagnetic fields can couple to analog traces on the board, degrading performance. A significant effort goes into carefully routing and shielding analog traces, as well as moving sources of interference further away.
High speed digital systems are a large source of interference. The fact that digital systems involve several wires switching at "full swing" at high frequency means that it produces a comparatively large electromagnetic field in the immediate vicinity. Again, a significant effort goes into keeping digital and analog components apart from each other in high quality audio systems. If your analog trace goes next to a memory running at hundreds of MHz, it will effectively increase the noise floor of your audio.
It is conceivably possible that Sony actually did design an SD card which generates less electromagnetic interference (EMI). This could conceivably lessen the amount of interference coupled into an audio signal somewhere. That said... it's not going to make any difference in reality. If the SD card noise was having a practical effect on your audio then the whole systems was crap to begin with. So, as I think everyone in this thread can agree, this is snake oil.
Gold is a bit overblown in advertising; but (aside from its real physical scarcity, and the unfortunate competition from finance assholes who want to carefully dig it up, refine it, and then have it sit in vaults), it is a genuinely nice ingredient for electrical applications. Adequate thermal and electrical conductivity, immune to most common causes of corrosion, not too difficult to electroplate, fairly easy to tailor from 'shockingly malleable and ductile' to 'adequately hard' just by adding or withholding a few % copper... Good stuff.
reddit comment explains why this is useful https://www.reddit.com/r/techn...