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Pandora Pays Artists $0.001 Per Stream, Thinks This Is "Very Fair"

journovampire writes with this story about how much artists make on Spotify. "Pandora founder Tim Westergren has claimed that the company is paying out 'very fair' sums to artists, despite its per-stream royalty weighing in at just one sixth of Spotify's. The digital personalized radio platform has previously gone on-record as saying that it pays music rights-holders approximately $0.0014 for each play of their tracks: Westergren blogged in 2013 that Pandora pays ‘around $1,370 for a million spins’. That’s around 80% smaller than Spotify’s per-stream payout, which officially stands somewhere between $0.006 and $0.0084."

6 of 305 comments (clear)

  1. Re:How does this compare to radio? by LearningHard · · Score: 4, Informative

    Most radio stations are paid to play songs not the other way around:

    http://en.wikipedia.org/wiki/P...

  2. Re:Irrelevant statistics much? by Tx · · Score: 5, Informative
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  3. Re:Radio by Somebody+Is+Using+My · · Score: 5, Informative

    For that matter, how much do artists get paid each time I listen to a track on a CD?

    Hmmm, let's see: Artists get about 10% of retail
    A CD costs $10, and say there are ten tracks on the CD.
    Thus, each track costs $1, and the artists earns ten cents per track.
    Most of my CDs were purchased at least ten years ago. I have no doubt I have listened to many of those tracks at least 100 times (those that were purchased more recently obviously don't have the same number of "listens", but - barring sudden death or deafness - I expect they will in time).
    So the artist gets about $0.001 (1/10th of a cent) every time I listen to a track.

    That's slightly less than Pandora pays and 6 times less than Spotify. Even assuming they get slightly better rates and I listen to the tracks far less frequently, the artists are still earning about as much money each time I listen to a track on CD (well, okay, ripped to MP3 but you know what I mean).

    You could argue that the percent the artist is earning is far too low - that the middlemen are siphoning off too much into their own pockets - but that's a different issue. As it stands, it seems to me that online streaming services are paying them about the same (if not more) than they might get from more traditional sales, at least if you calculate based on the number of times a song is heard.

    Maybe measuring "per listen" (stream) isn't the optimal way of calculating revenue.

  4. Re:Add it up by halivar · · Score: 4, Informative

    $0.0014 is not 1/1000 of a penny.

  5. The answer: Exactly zero cents to the performer by Overzeetop · · Score: 5, Informative

    Performers get zero payments for songs played on the radio (http://diymusician.cdbaby.com/2014/08/didnt-know-radio-royalties/). The authors of the songs (music and lyrics) do get paid. The payments to the rights holders (authors) of the music get paid from radio at a rate which is somewhere around $0.0003 per listener (give or take about 300% - source: http://davidtouve.com/2011/12/...).

    In contrast, a permanent digital download and a CD (which can be played as many times as you like) have the same one time rate of $0.096 per track. This is set by law and is called a mechanical right.

    So lets see what kind of relative value we have to a CD or PDD:

    One radio listener, one listen = $0.0003, iow a permanent right "breaks even" at 320 listens

    For Pandora and Spotify, they have to pay the entire chain - producers, artists, authors, promoters, etc.
    If we scale the total fees using an album model, with a typical album costing $9.99 and having 12 tracks, of which 30% goes to the retailer, the value of a "track" is $0.583, or about 6x the amount paid for the author on that track. (you can argue the specifics, but if you're buying tens of millions of CDs worth of songs, you'd better get pricing that it *at least* this good)

    So at that 58.3c/permanent track...
    One pandora listener, one listen = $0.0014, break even is at 416 listens
    One spotify listener, one listen = $0.007, break even us at 83 listens.
    Radio has to play that track for 1920 listens to match the total compensation paid by the two streamers.

    What does online streaming look like now? Pandora is slightly below Radio in their compensation per track to everyone they pay. You might contend that Pandora "finds" new artists better due to their model instead of radio playing whatever they're given to promote, and therefore provides slightly more value. Spotify, OTOH, lets you choose just what you want - you can play Brittney Spears all day, over and over - and therefore it's more like buying a track. And if you were to hit 83 plays on a track, you'd have been better off just buying the track. 83 plays seems like a lot, but that's over an entire lifetime - actually lifetime plus 70 years in copyright.

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  6. Re:How does this compare to radio? by Shakrai · · Score: 4, Informative

    Not anymore my friend. They got rid of the Grandfathering a few months ago. I had quite the e-mail exchange back and forth with them about it.

    It's still a bargain at that price of course, but I still wasn't happy about it....

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