Is Sega the Next Atari?

donniebaseball23 writes As CEO of Sega of America in the early 1990s, Tom Kalinske oversaw the company during its glory days, when all eyes in the industry were glued to the titanic struggle for console superiority between the Super Nintendo and Sega Genesis. Times have changed, to put it mildly, and Sega is now a shell of its former self. Where did things go wrong? According to Kalinske, Sega's downfall was failing to partner with Sony on a new platform, and the bad decisions kept piling on from there. Sega's exit from hardware "could have been avoided if they had made the right decisions going back literally 20 years ago. But they seem to have made the wrong decisions for 20 years."

Comments

Sega isn't Sega anymore, literally

[Kuukai]

In 2004, Sega was merged into Sammy, a gambling/arcade machine company, which then all but renamed itself to Sega. They have totally different business goals from the previous Sega. Any discussion about the direction Sega is going now should be framed in that context. Current Sega is working a different market. Nintendo is doing about as well at arcades as Sega is doing at console hardware. But it is interesting to consider what happened long before the merger with the Dreamcast and how it could have been prevented.