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Google Teams Up With 3 Wireless Carriers To Combat Apple Pay
HughPickens.com writes AP reports that in an effort to undercut Apple's hit service Apple Pay, Google is teaming up with three wireless carriers by building its payment service into Android smartphones sold by AT&T Inc., Verizon Wireless and T-Mobile USA. Besides trying to make it more convenient to use Wallet, Google also is hoping to improve the nearly 4-year-old service. Toward that end, Google is buying some mobile payment technology and patents from Softcard, a 5-year-old venture owned by the wireless carriers. Financial terms weren't disclosed but Apple Pay's popularity probably helped forge the unlikely alliance between Google and the wireless carriers. Google traditionally has had a prickly relationship with the carriers, largely because it doesn't believe enough has been done to upgrade wireless networks and make them cheaper so more people can spend more time online.
The biggest challenge however is one that both Apple and Google face: Only a small fraction of the 10 million or so retail outlets in the U.S.–220,000 at last count–have checkout readers that can accept payments from either system. Both wallets use a radio technology called Near Field Communication to send payment, and it's expected to take years for most stores to be upgraded. What's at play? The big tech companies and carriers seem convinced that our phones will eventually replace our wallets. For carriers, that could make mobile wallet technology table stakes over the next few years as they compete for consumers.
The biggest challenge however is one that both Apple and Google face: Only a small fraction of the 10 million or so retail outlets in the U.S.–220,000 at last count–have checkout readers that can accept payments from either system. Both wallets use a radio technology called Near Field Communication to send payment, and it's expected to take years for most stores to be upgraded. What's at play? The big tech companies and carriers seem convinced that our phones will eventually replace our wallets. For carriers, that could make mobile wallet technology table stakes over the next few years as they compete for consumers.
Let's see. Pay technology companies a small fee to for every transaction, and allow them to spy on you, tracking your every spending habit and movement. Or just pay cash. Hmm.
an ill wind that blows no good
Usually purchase speed is in this order:
1: Debit card. (user swipes card, enters PIN, done.)
2: Credit card. (user swipes card, signs, done.)
3: Cash.
4: Checks.
From what I've seen at stores, people fumbling for their phones at stores is actually slower than the coupon-clipper with the checkbook.
If Google's mechanism goes via credit cards like Apple Pay, it would be useful, should I lose my wallet, as a backup mechanism. However, if it is ACH based like CurrenC... then I would avoid it at all costs, since all it takes is one bad transaction, and I'm cleaned out with no recourse.
Your ordering is wrong.
The correct ordering is:
1) Cash: 15 seconds or less
2) Credit/debit card: 45 seconds or more
3) Smart phone: 1 minute or more
4) Checks: 2 minutes or more
"The biggest challenge however is one that both Apple and Google face: Only a small fraction of the 10 million or so retail outlets in the U.S.–220,000 at last count–have checkout readers that can accept payments from either system."
That's not the biggest challenge. The biggest challenge is that it is no more convenient or reliable to pay a bill with my smartphone than it is with a credit card. My credit card doesn't run out of power. And I don't have to worry about it not getting a good connection inside a store. And I don't have to worry about pulling out a $500 phone and juggling it around every time I want to pay for something.
By Oct 2015 most banks will be issuing smart credit cards that make it much harder to commit fraud. Some of them will come with NFC and support "tap to pay' just like a smartphone. But they will be much cheaper and much more reliable.
Paying by smartphone is a solution in search of a problem.
Last year, Softcard bribed me - cash, Amazon gift cards, etc. to use their service.
This year, they stopped, and I went back to swiping my credit card.
The problem is that Softcard payment requires more steps than you think:
1) Unlock phone
2) Open app
3) Type in 4-digit pin (why can't I use my fingerprint?)
4) Tap
Also, the tap is not as easy as you think. The first time you do it like the video, it probably won't work. On my S5, the sweet spot is actually in the middle of the phone horizontally across middle of NFC reader, and once I figured that out, I usually succeeded on the first try. However, some card readers just suck and will frequently require multiple tries. Rite Aid card readers, before they stopped accepting it, were the most likely to have this problem (and it was always the same ones at particular registers that gave me trouble).
The way it SHOULD work is that I put my phone over the NFC reader, it asks me for fingerprint, and done. Reality bites.